These cheeky Dutch eyesight ads question when the right time is for people to go see an optician.
Those of you who are in denial of getting glasses, contacts or laser eye surgery are put to the test with these reality checks.
Don’t be too pessimistic about the validity of these ads, as I’ve witnessed this type of behavior before from my own parents!
Unfortunately, sooner or later, we’re all going to get to this stage...
Dutch Campaign Suggests It May Be Time for a Vision Checkup
1. Eyesight Awareness - Disruptive innovation opportunity: Develop new technology or campaigns to raise awareness about the importance of regular eye checkups and promote early detection of vision problems.
2. Alternative Vision Correction - Disruptive innovation opportunity: Explore and develop innovative alternatives to traditional glasses, contacts, and laser eye surgery, such as smart contact lenses or non-invasive vision correction methods.
3. Personalized Eyecare - Disruptive innovation opportunity: Utilize data and technology to create personalized eyecare solutions, tailored to individual needs and preferences.
1. Optometry - Disruptive innovation opportunity: Optometrists can leverage emerging technology and trends to improve patient care and offer new services, such as remote eye exams or virtual reality-based vision therapy.
2. Eyewear - Disruptive innovation opportunity: Eyewear manufacturers can explore new materials, designs, and features to create fashionable, functional, and technologically advanced eyewear products.
3. Healthtech - Disruptive innovation opportunity: Healthtech companies can develop and integrate new diagnostic tools, telemedicine platforms, and wearable devices to revolutionize the field of vision care and enable easier access to eyecare services.