Fashion and designs that reflect or mock, the economic crisis
Implications - Economy-reflecting apparel has evolved from depressing color shades like charcoals and blacks to a grungy, hobo-chic look. Building on this are tattered, torn and ripped fashions; an economy-mocking style being seen from high end designs to cheap fast-fashion outlets.
Trend Themes
1. Tattered Fashion - As consumers increasingly turn to fashion that reflects the economic crisis, companies can capitalize on the popularity of distressed apparel by embracing the tattered trend and creating unique designs that appeal to consumers.
2. Ripped Denim Revival - The resurgence of ripped denim has been evident on both the runway and in everyday streetwear, providing companies with an opportunity to embrace the trend and offer unique designs that meet consumer demand for edgy fashion.
3. Tattered Leggings - With the growing popularity of leggings, consumers are seeking out unique designs that set their fashion choices apart. Companies can capitalize on this trend by creating tattered leggings and other edgy designs that appeal to consumers' desire for non-traditional styles.
Industry Implications
1. Fashion - The fashion industry is well-positioned to capitalize on the growing popularity of tattered, edgy designs as consumers seek out unique styles that reflect the economic climate.
2. Retail - As consumer interest in tattered and distressed apparel grows, retailers can embrace the trend and offer a wider variety of clothing options to meet the needs of consumers seeking out edgy, non-traditional fashion choices.
3. Marketing - The popularity of tattered, distressed fashion provides marketing professionals with an opportunity to capitalize on consumer interest in unique, edgy styles by leveraging social media and other digital marketing channels to reach new audiences.
9 Featured, 20 Examples:
1,044,710 Total Clicks
Date Range:
Jun 08 — Jun 09
Trending:
Hot
Consumer Insight Topics:
