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Personifying Elements

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Epuron Campaign Turns the Wind Into a Lonely Man

— May 27, 2009 — Eco
German company Epuron is stellar at marketing. This ad is perhaps one of the most well-thought-of commercials that I have witnessed in quite sometime.  

The commercial basically has a man personified as the wind, who feels lonely and unloved until he meets a Epuron representative. They form a friendship and the commercial ends with the words: “The Wind.  His potential is ours.”

Simple. Effective. Funny.

Implications - Commercial campaigns often dress their messages in humor because it evokes a sense of community and togetherness that consumers actively seek out. By extending humor into all facets of a corporate culture, companies will enjoy better customer relations and connect with younger demographics with ease.
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