German company Epuron is stellar at marketing. This ad is perhaps one of the most well-thought-of commercials that I have witnessed in quite sometime.
The commercial basically has a man personified as the wind, who feels lonely and unloved until he meets a Epuron representative. They form a friendship and the commercial ends with the words: â€œThe Wind. His potential is ours.â€
Simple. Effective. Funny.
Implications - Commercial campaigns often dress their messages in humor because it evokes a sense of community and togetherness that consumers actively seek out. By extending humor into all facets of a corporate culture, companies will enjoy better customer relations and connect with younger demographics with ease.