Oh those clever Russian ad agencies; they sure do know how to go right to the heart of the matter when it comes to selling: milk.
Russian milk producers gave beautiful Russian models, photographed by Alena Nikiforov, milk facials, while in the U.S., milk producers give beautiful women milk mustaches.
Dairy products never looked more delicious.
Implications - Consumers aren't always keen on staring at percentages of healthy ingredients when healthy products are being marketed. Listed facts aren't as effective because not everyone understands the benefits of vitamins or other nutrients. Products that are supposed to convince people to drink milk or eat vegetables need to go beyond nutritional facts.