Category
Fashion
Scaled Restraint
Trend cluster
Category
Escapism Through
Futurism
The correlation between recessions and galactic fantasies.
5.3
Trend score
Trend
What is the Escapism Through Futurism trend?
Escapism Through Futurism: In the 1930s, futurists drew up space-inspired fashion and designs at the height of the Great Depression. The second major glimpse at galactic couture happened during the 1980s recession. Futuristic fashion is once again on the rise as people are looking toward a brighter tomorrow.
Trend themes
Themes within the Escapism Through Futurism trend
Three behaviours holding the trend together01
Galactic Fashion
Futuristic fashion is on the rise as people are looking toward a brighter tomorrow.
02
Space-Inspired Accessories
Consumers have a desire to transcend the boundaries of the quotidian.
03
Avant-Garde Jewelry
Over-sized necklaces with gemstones and massive black and white faux pearls are adding a futuristic touch to vintage-styled dresses.
Industry implications
What the Escapism Through Futurism trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry should consider creating marketing campaigns that offer the opportunity for escape.
For
Accessories
Companies in the accessories industry could capitalize on the desire for space-inspired products.
For
Jewelry
The jewelry industry could explore creating avant-garde pieces with futuristic elements.
Trend signals
Trend signals for Escapism Through Futurism
Trend score 5.3 out of 10, from popularity 65%, activity 84%, freshness 8%.
Popularity65%
Activity84%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Escapism Through Futurism trend
8 featured examples from Jan 16 to Mar 16, 2009CategoryFashion
Gigantic Galactic Necklaces
Avant-Garde Chunky Metal And Gem Jewelry for Lanvin 2009
Jewelry retailers can consider offering more bold and unconventional jewelry designs to appeal to avant-garde consumers.
CategoryLuxury
Space Glam
John Galliano Fall 2009 Ready-to-Wear Is Perfect For Galactic Gypsies
Disruptive innovation opportunity: Utilize advanced materials and cutting-edge techniques to create fashion designs that push the boundaries of conventional style.
CategoryLuxury
Space-Age Beehive Fashion
The Puffy Down Jacket Goes Futuristic for Fall 2009 RTW
Fashion designers and brands can reference the Space-Age Beehive Fashion trend to create futuristic down jackets and incorporate space-age orbital collars in their collections.
CategoryFashion
Space Gladiator Fashion
Galactic Goth Suits and Makeup at Louise Gold Fall 2009 Show
Opportunity for fashion designers and retailers to push the boundaries of traditional design and materials, and embrace space-inspired fashion trends.
CategoryFashion
Galactic Body Armor
Protective Fashion Garb in Highlights Magazine's 'Armour Karma'
The Fashion industry could capitalize on creating fashionable body armor and protective accessories.
CategoryFashion
Chess Piece Couture
Tilda Swinton Turns a Futuristic Eye to Craig McDean in AnOther Magazine
Disruptive innovation opportunities include embracing futuristic concepts and materials to create cutting-edge couture.
CategoryFashion
Aerodynamic Futuristic Fashion
Craig McDean Takes You Through A 'Timewarp' in W Magazine
Opportunity for fashion designers to incorporate aerodynamic, space-age, and 1980s influences into their collections.
CategoryFashion
Galactic iPod Wallets
The Silver Krusell Apple Ipod Nano Music Remix Case
Fashion companies can incorporate the trend of fashionable iPod cases by collaborating with designers that can create unique and trendy designs.
