Stars are reaching out with social networks for 'real' connections
Implications - At one time, celebrities existed in a world where people only saw them through controlled media channels. With the creation of Youtube, Facebook, and Twitter, stars are approaching their fans in a more personable way and even joking with them to acknowledge and appreciate them, solidifying fan loyalty.
Trend Themes
1. Humanization of Celebrities - Social media platforms such as YouTube, Facebook, and Twitter have led to stars approaching their fans in a more personable way, creating an opportunity for companies to focus on developing their items towards the modern consumer who is seeking a deeper connection on social media.
2. Self-promotion Through Twitter - Celebrities and high-profile individuals are using Twitter to promote themselves and their brands, providing an opportunity for businesses to utilize social media to better market their products to reach a wider audience.
3. Twitter Virality and Jargon - Tweets from celebrities can spark search term frenzies and create viral sensations, making it important for businesses to focus on building engaging and shareable content to promote their products and services on social media platforms.
Industry Implications
1. Marketing - These trends emphasize the importance of utilizing social media platforms for marketing strategies to create deeper connections with consumers.
2. Entertainment - Social media has changed the way that celebrities engage with their fans, presenting opportunities for innovation in the entertainment industry.
3. Technology - The virality of tweets and jargon also highlight the potential for innovation and experimentation in the technology industry, specifically in social media platforms.
