Humanization of Celebrities

Stars are reaching out with social networks for 'real' connections

Implications - At one time, celebrities existed in a world where people only saw them through controlled media channels. With the creation of Youtube, Facebook, and Twitter, stars are approaching their fans in a more personable way and even joking with them to acknowledge and appreciate them, solidifying fan loyalty.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
3,613,722 Total Clicks
Apr 09 - Jun 09
Warm
MarketingBranding
Featured Examples
Self-Leaked Nudetography - Lenny Kravitz Posts a Saucy Photo of Himself on Twitter
SCORE 6.3
Warm 142,303 Clicks Pub: May 13, 09
Self-Leaked Nudetography
Lenny Kravitz Posts a Saucy Photo of Himself on Twitter
Not to be outdone by Rihanna’s much-talked about and well-traveled nudie pictures, badass rocker Lenny Kravitz decided to post a naked photo of himself on his Twitter page. Lenny Kravitz had his picture… [More]
Twittering Celebrity Moms - Lindsay Lohan's Mom Expresses Outrage Over Underage Clubbing on Tw
SCORE 3.4
Mild 13,288 Clicks Pub: Apr 13, 09
Twittering Celebrity Moms
Lindsay Lohan's Mom Expresses Outrage Over Underage Clubbing on Tw
Lindsay Lohan’s mom, Dina Lohan, stepped up to bat for her daughter this weekend; no, not because of the Lindsay Lohan and Samantha Ronson breakup, but because of her other daughter, 15-year-old Ali. Lindsay… [More]
Twitter Childbirths - Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth
SCORE 2.9
Mild 8,628 Clicks Pub: May 31, 09
Twitter Childbirths
Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth
Imagine being so addicted to Twitter that you tweet constantly--even during childbirth. Kimora Lee Simmons was in the hospital with boyfriend Djimon Hounsou and she tweeted the whole birth from start to… [More]
Twitter Celebtography - Amber Rose Shares Celebrity Pictures to Followers
SCORE 4.6
Average 12,938 Clicks Pub: May 15, 09
Twitter Celebtography
Amber Rose Shares Celebrity Pictures to Followers
Check out this picture of Madonna grabbing the ass of Amber Rose, Kanye West’s model girlfriend, at the recent Costume Institute Gala benefit. Was it taken by a paparazzo or a photographer? Nope--it was… [More]
Twitter Rumormongering - Patrick Swayze Death Tweet Puts Media Into Frenzy
SCORE 2.5
Mild 3,681 Clicks Pub: May 20, 09
Twitter Rumormongering
Patrick Swayze Death Tweet Puts Media Into Frenzy
The recent Patrick Swayze death scandal proves that you can’t believe everything that’s said on Twitter. Yesterday, Jacksonville radio station 97.9 KISS-FM reported Patrick Swayze’s death at the age of… [More]
Celesbian Fragrance Spoofs - Britney's Faux Perfume for 'Mo' Celebrates Gays
SCORE 4.8
Average 4,380 Clicks Pub: Jun 6, 09
Celesbian Fragrance Spoofs
Britney's Faux Perfume for 'Mo' Celebrates Gays
To connect with her gay audience, Britney Spears has released an ad for a fake perfume called “Mo.” The pop princess has been a gay icon for years and has inspired drag queens all over the world. Britney… [More]
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