Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Toronto Weatherman Informs Wired Citizens With Twitter Updates

 - Apr 21, 2009
References: twitter & cbc
Toronto weatherman Nick Czernkovich is keeping the city updated with Twitter weather forecasts, a handy feed for local urbanites to follow.

The young CBC meteorologist has a huge older fan base who follow his daily weather updates on TV, but he says the younger demographics don’t tune in as much because they get their weather updates online.

Could Twitter save the weatherman?

@nickczernkovich doesn’t have a dry feed either; he infuses his posts with his charismatic charm, and between weather updates, throws in a fun comment or two to help his readers feel more connected.

With updates like, "SERIOUSLY AWESOME WEEKEND ALERT - Sat/Sun 24-25 C humidex 28 .. very slght chnc aft shwr, but only a small risk .. still finalizing fcst," he connects with younger demographics who want their info fast and fun.