To connect with her gay audience, Britney Spears has released an ad for a fake perfume called â€œMo.â€ The pop princess has been a gay icon for years and has inspired drag queens all over the world.
Britney Spears' satirical video ad was made for Logo network's NewNowNext TV awards, which celebrates gay culture. It features her delivering the tagline â€œOne spray and the gays will run your way.â€
Implications - Businesses that dedicate their efforts and time to promoting a certain cause that may be considered controversial or unworthy will benefit in many ways. Particular consumers will find such acts as demonstrating a business' willingness to put the customer first; a trait that is highly appealing in today's society that is ridden with profit-driven organizations.