Selling everything from hair to heirlooms for extra income
Implications - Social retail went from Tupperware parties in the 90’s to Taser and Botox parties in 2008. Now people are turning to both friends and strangers on the Web to buy and sell gold, jewelry and even hair in these tough economic times. At the same time, online swaps and exchanges are also rising.
Trend Themes
1. Social Retailing - In tough economic times, people are turning to both friends and strangers on the Web to buy and sell gold, jewelry, and even hair.
2. Online Swaps and Exchanges - Online swaps and exchanges are becoming more popular as people look for ways to save money and give old items a new life.
3. Home Jewelry Sales Parties - Home “parties†where friends buy from friends are booming, with companies like Lia Sophia Fashion Jewelry leading the pack.
Industry Implications
1. Retail Industry - The retail industry can incorporate social elements into their online presence to offer customers a more personalized shopping experience.
2. Sustainability Industry - Online swaps and exchanges can be part of a larger sustainable fashion movement that reduces textile waste by promoting second-hand usage of clothes.
3. Luxury Goods Industry - Companies can manufacture and sell cost-effective items that replicate the illusion of luxury, like fashion jewelry, without the expenses of real jewels and cater to price-conscious customers.
4 Featured, 22 Examples:
364,471 Total Clicks
Date Range:
Dec 08 — Mar 09
Trending:
Mild
Consumer Insight Topics:
