Wild acts for ‘good' are drawing media attention for awarenes
Implications - With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy.
Trend Themes
1. Shockvertising for Charity - Companies and charities are using shockvertising to gain viral attention and financial contribution for charity amidst uncertain economic times.
2. Humorous Protest for Awareness - Using fake protests to raise awareness for various causes and campaigns through humor and comical dressing.
3. Auctioning Dates for Donations - Organizing event auctions that feature bachelors and bachelorettes for exotic date packages towards fundraising for cancer research.
Industry Implications
1. Charity - Charities can use disruptive innovation such as shockvertising to gain media hype and financial contribution from individuals and corporations.
2. Protest and Activism - Activist groups can grab the attention of the masses with humorous protests and creative displays to gain media coverage and awareness for their campaigns.
3. Auction Services - Auction companies can tap into the charity scene by offering fun experiential date packages as well as partnering with businesses and celebrities to offer auction-worthy experiences.
6 Featured, 41 Examples:
3,971,966 Total Clicks
Date Range:
Mar 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:
