Charitable Shockovations

Wild acts for ‘good' are drawing media attention for awarenes

Implications - With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
3,539,959 Total Clicks
Mar 09 - Jun 09
Warm
MarketingPublicity Stunts
Featured Examples
Dates for Donations - Toronto's Finest Auction 2009 for Bachelors and Bachelorettes
SCORE 5
Warm 22,478 Clicks Pub: May 19, 09
Dates for Donations
Toronto's Finest Auction 2009 for Bachelors and Bachelorettes
Toronto’s Finest Auction is one of the innovative ways that Princess Margaret Hospital raises money for cancer research. In this event, some of Toronto’s hottest bachelors and bachelorettes are auctioned… [More]
17 Charitably Naughty Ideas
SCORE 4.8
Average 17,522 Clicks Pub: Mar 31, 09
17 Charitably Naughty Ideas
Naughty sells--charity, not so much. In an inspired effort to lure adults into the socially-conscious habit of charitable giving and cause support, marketers have fused the two ends and have circled the… [More]
Drag Queens For Charity - UNICEF Tap Project Uses Female Impersonators
SCORE 4.6
Average 18,585 Clicks Pub: Apr 7, 09
Drag Queens For Charity
UNICEF Tap Project Uses Female Impersonators
In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project. The tagline “You don’t have to be a celebrity to make… [More]
Funny Fake Protests - Toronto's North York General Hospital Underwear Affair
SCORE 5.5
Warm 8,695 Clicks Pub: May 2, 09
Funny Fake Protests
Toronto's North York General Hospital Underwear Affair
North York General Hospital’s Underwear Affair presented by JOE BOXER held a fabulous media launch in Toronto this week. Supporters staged a fake protest to raise awareness about the marathon on August… [More]
Naughty for Charity - The UNICEF Tap Project  ‘Keep It Clean' Campaign
SCORE 4.2
Average 6,601 Clicks Pub: Apr 5, 09
Naughty for Charity
The UNICEF Tap Project ‘Keep It Clean' Campaign
The UNICEF Tap Project recently released these ads that promote Las Vegas’ participation in World Water Week, which takes place between March 22-28. With a slogan of “For one week, Vegas is keeping it… [More]
NewsNudes for Charity - Revealing Paintings by Today Show Cast To Benefit Charity
SCORE 3.5
Mild 7,722 Clicks Pub: Apr 1, 09
NewsNudes for Charity
Revealing Paintings by Today Show Cast To Benefit Charity
The on-camera crew of NBC's Today Show, Matt Lauer, Meredith Veiria, Al Roker and Ann Curry, were invited to a classical paintings class, which included teaching them to paint models without clothes. The… [More]
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