Category
Tech
Automated Upkeep
Trend cluster
Category
Charitable
Shockovations
Wild acts for ‘good' are drawing media attention for awarenes.
4.6
Trend score
Trend
What is the Charitable Shockovations trend?
Charitable Shockovations: With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy.
Trend themes
Themes within the Charitable Shockovations trend
Three behaviours holding the trend together01
Shockvertising for Charity
Companies and charities are using shockvertising to gain viral attention and financial contribution for charity amidst uncertain economic times.
02
Humorous Protest for Awareness
Using fake protests to raise awareness for various causes and campaigns through humor and comical dressing.
03
Auctioning Dates for Donations
Organizing event auctions that feature bachelors and bachelorettes for exotic date packages towards fundraising for cancer research.
Industry implications
What the Charitable Shockovations trend means for industry
Where the trend changes the playbookFor
Charity
Charities can use disruptive innovation such as shockvertising to gain media hype and financial contribution from individuals and corporations.
For
Protest and Activism
Activist groups can grab the attention of the masses with humorous protests and creative displays to gain media coverage and awareness for their campaigns.
For
Auction Services
Auction companies can tap into the charity scene by offering fun experiential date packages as well as partnering with businesses and celebrities to offer auction-worthy experiences.
Trend signals
Trend signals for Charitable Shockovations
Trend score 4.6 out of 10, from popularity 65%, activity 65%, freshness 8%.
Popularity65%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Charitable Shockovations trend
6 featured examples from Mar 31 to May 19, 2009CategoryLuxury
Dates for Donations
Toronto's Finest Auction 2009 for Bachelors and Bachelorettes
Innovative fundraising ideas like Toronto's Finest Auction can provide a fresh approach for nonprofit organizations in raising funds for various causes.
CategoryNaughty
17 Charitably Naughty Ideas
CategoryPop Culture
Drag Queens For Charity
UNICEF Tap Project Uses Female Impersonators
Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes.
CategoryNaughty
Funny Fake Protests
Toronto's North York General Hospital Underwear Affair
The event planning industry can capitalize on the trend of costume marathons by offering specialized event services and theme-related logistics to create memorable experiences.
CategoryNaughty
Naughty for Charity
The UNICEF Tap Project ‘Keep It Clean' Campaign
Charitable organizations can leverage the power of cause marketing to raise funds and create awareness for their causes.
CategoryPop Culture
NewsNudes for Charity
Revealing Paintings by Today Show Cast To Benefit Charity
Art market can potentially benefit from the sentiment attached to artwork created by non-professional artists.
