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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,340 more

Charitable Shockovations

Wild acts for ‘good' are drawing media attention for awarenes

Implications - With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
3,594,654 Total Clicks
Date Range:
Mar 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dates for Donations
Dates for Donations
Toronto's Finest Auction 2009 for Bachelors and Bachelorettes
Toronto’s Finest Auction is one of the innovative ways that Princess Margaret Hospital raises money for cancer research. In this event, some of Toronto’s hottest bachelors and bachelorettes are auctioned… MORE
17 Charitably Naughty Ideas
17 Charitably Naughty Ideas
Naughty sells--charity, not so much. In an inspired effort to lure adults into the socially-conscious habit of charitable giving and cause support, marketers have fused the two ends and have circled the… MORE
Drag Queens For Charity
Drag Queens For Charity
UNICEF Tap Project Uses Female Impersonators
In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project. The tagline “You don’t have to be a celebrity to make… MORE
play_circle_filled Funny Fake Protests
Funny Fake Protests
Toronto's North York General Hospital Underwear Affair
North York General Hospital’s Underwear Affair presented by JOE BOXER held a fabulous media launch in Toronto this week. Supporters staged a fake protest to raise awareness about the marathon on August… MORE
Naughty for Charity
Naughty for Charity
The UNICEF Tap Project ‘Keep It Clean' Campaign
The UNICEF Tap Project recently released these ads that promote Las Vegas’ participation in World Water Week, which takes place between March 22-28. With a slogan of “For one week, Vegas is keeping it… MORE
NewsNudes for Charity
NewsNudes for Charity
Revealing Paintings by Today Show Cast To Benefit Charity
The on-camera crew of NBC's Today Show, Matt Lauer, Meredith Veiria, Al Roker and Ann Curry, were invited to a classical paintings class, which included teaching them to paint models without clothes. The… MORE

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