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The UNICEF Tap Project ‘Keep It Clean' Campaign

 - Apr 5, 2009
References: tapproject.org & adsoftheworld
The UNICEF Tap Project recently released these ads that promote Las Vegas’ participation in World Water Week, which takes place between March 22-28.

With a slogan of "For one week, Vegas is keeping it clean," the ads show that while Las Vegas had dirty business as usual, they helped raise money for the Tap Project. The projects provides clean water to third world countries.

Customers at participating restaurants and businesses were asked to donate $1 or more for a glass of tap water they usually get for free.

The campaign was created by R&R Partners, Las Vegas, USA.