Category
Fashion
Crown Care
Trend cluster
Category
Statement
Splurges
Outrageous accessories scream opulence for concise credit crunch fashion.
5.4
Trend score
Trend
What is the Statement Splurges trend?
Statement Splurges: Some budget-crunched consumers will selectively splurge on one sensational statement accessory rather than several pieces meant to be worn together. A single piece of show-stopping jewelry or a pair of outrageous shoes gives a consumer the feeling of luxury without the pain in their pocketbook.
Trend themes
Themes within the Statement Splurges trend
Three behaviours holding the trend together01
Single Statement Accessories
Consumers are selectively splurging on one sensational statement accessory rather than several budget-conscious pieces, making a single piece of show-stopping jewelry or a pair of outrageous shoes a must-have item.
02
Geometric Jewelry
Consumers are attracted to products containing an aesthetically pleasing yet abstract design, accentuated when integrated with everyday materials, resulting in the creation of a new jewelry line.
03
Sculptural Shoes
The shoes to come out of French design house Christian Louboutin are like sculptural art pieces, creating a unique sensation and making any wearer feel like a 'rufflelicious princess', ultimately creating a powerful presence.
Industry implications
What the Statement Splurges trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry sees a growing trend in metallic details in products, attracting high-end audiences.
For
Jewelry Industry
The jewelry industry can focus on integrating abstract designs with everyday materials to create a new product line that appeals to consumers' desires.
For
Shoe Industry
The shoe industry sees a trend towards sculptural shoes, creating unique sensations and allowing wearers to express their personalities.
Trend signals
Trend signals for Statement Splurges
Trend score 5.4 out of 10, from popularity 73%, activity 79%, freshness 8%.
Popularity73%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Statement Splurges trend
8 featured examples from Jan 28 to Mar 20, 2009CategoryFashion
Perilous Heelless Shoes
Nina Ricci Loves Killer 11” Inch Stilts for Fall 2009
Opportunity for designers to create unique dress designs around the shoes.
CategoryLuxury
Statement Rings
Angelina Jolie's Green Oscar Ring Still Has Jewelery Mavens Mesmerized
Jewelers can leverage the newfound popularity of statement jewelry and demand for emeralds by creating unique designs using high-value materials to differentiate themselves in the…
CategoryArt & Design
Knitted Chains
The Oversized Chain-Link Scarf Doubles As A Giant Necklace
Opportunity for fashion companies to create bold and unique accessories that can become a sought-after fashion trend.
CategoryFashion
Plastic Filigree Jewelry
Futuristic Bracelets by Jason Chart Davies for Lazerian
Jewelers can harness the trend of geometric jewelry to create eye-catching and unique designs utilizing unconventional materials.
CategoryFashion
Ruffly High Heels
Christian Louboutin's Spring '09 RTW Shoes Are Like Wearable Sculptures
Shoe designers can explore innovative techniques and materials to create sculptural footwear.
CategoryLuxury
Yoga-Inspired Jewelry
Sonja Picard's Zen-Luxe Jewels Stand Out Among Necklace-Free Oscar Win
Disruptive innovation opportunity: Introducing new designs that draw inspiration from popular health and wellness trends.
CategoryFashion
Fringed Eyewear
Bless Duo Fringe Glasses Go On Sale
Opportunity for fashion accessory brands to incorporate metallic details into their products.
CategoryFashion
Bright Bangles
Designers Unfurl a Bevy of Bracelets for Spring 2009
Fashion industry can tap into the trend of bangles by designing and producing a wide variety of bangle styles and catering to different consumer preferences.
