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Statement Rings

Angelina Jolie's Green Oscar Ring Still Has Jewelery Mavens Mesmerized

— February 24, 2009 — Luxury
Angelina Jolie’s green Oscars ring is a statement piece not to be forgotten.

Before the Oscars, it was reported Angelina Jolie would be wearing a $20 million dollar necklace; well, the Academy Awards came and went, and while no such necklace appeared around her dainty neck, her killer green ring (65 carat Colombian emerald from Lorraine Schwartz) captivated jewelry lovers the world over. A necklace would have been overkill. Her venomous green emerald earrings, also by Lorraine Schwartz, were the perfect compliment to the ring worn on her right index finger, which sparkled beautifully against the stark contrast of her black Elie Saab gown.

In watching footage of Angelina at the 2009 Oscars, it’s clear she made an effort to flash her big green ring in the direction of the cameras as much as possible; and why not? Statement jewelry is meant to have a powerful presence, is it not?

Look out for plenty of giant emerald rings, knockoffs and gum-ball sized bling in the coming months.
Trend Themes
1. Statement Jewelry - Emphasizing the importance of statement pieces that are visually impactful and expensive provides an opportunity for jewelry brands to create unique designs with high-value materials.
2. Emeralds - The demand for emeralds is increasing due to the significant buzz caused by Angelina Jolie's green ring, creating opportunities for miners and jewelers to source, cut, and market emeralds as unique and rare gems.
3. Celebrity Endorsements - Angelina Jolie's high-profile appearance at the 2009 Oscars wearing Lorraine Schwartz's custom jewelry presents an opportunity for other brands to partner with celebrities to promote their products and gain brand exposure.
Industry Implications
1. Jewelry - Jewelers can leverage the newfound popularity of statement jewelry and demand for emeralds by creating unique designs using high-value materials to differentiate themselves in the market.
2. Mining - Emerald miners can look for ways to increase their capacity to extract quality emeralds and diversify their sources to meet the increasing demand caused by the trend of green emeralds in jewelry design.
3. Fashion - Fashion brands can take advantage of the trend in statement jewelry endorsed by celebrities like Angelina Jolie, partnering with high-profile celebrities to promote their products and differentiate themselves from their competitors.
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