The rise in egoic spending fueled by self-idolization
Implications - Why idolize a rock star when you’re so fabulous yourself? That’s the attitude of today’s narcissistic younger generations, who are scrambling to spend their (and their parents’) money on anything that turns them into an icon, from custom busts of their heads to ego-stroking digital mirrors.
Trend Themes
1. Personalized Products - The rise in demand for personalized products that cater to the self-idolization trend presents disruptive innovation opportunities in industries such as retail and marketing.
2. Ego-stroking Digital Products - The popularity of products such as Digital Mirrors and personalized romantic novels that cater to people's need for ego-stroking provide innovation opportunities in the tech industry.
3. Creative Personalization for Occasions - The need for unique products such as Bollywood-style posters for engagement announcements provide innovation opportunities in the gifting and event planning industries.
Industry Implications
1. Retail - Retailers can tap into the trend of personalized products to improve customer experience and stay ahead of the competition.
2. Tech - Tech companies can use the trend of ego-stroking digital products to create unique and engaging products that cater to people's need for personalization and self-expression.
3. Event Planning - Event planners can use the trend of creative personalization to create unique and memorable experiences for their clients that cater to their need for personalization and self-expression.
12 Featured, 55 Examples:
1,482,563 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Warm
Consumer Insight Topics:
