Freebie Frenzy

Companies giving out gratis goodies to boost brand loyalty

Implications - In a time of economic recession, people eagerly clamor to goods or services that are free, even if they’re not really interested. This offers the opportunity to get a leg up on the competition, the hope being when the economy stabilizes, they’ll have customer loyalty and therefore their money.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
560,705 Total Clicks
Jan 09 - Mar 09
Warm
BusinessRetail
Featured Examples
Free Tattoos for Athletes - Vancouver Tat Artist Offers Free Ink for 2010 Olympic Medalists
SCORE 3.9
Mild 10,251 Clicks Pub: Jan 7, 09
Free Tattoos for Athletes
Vancouver Tat Artist Offers Free Ink for 2010 Olympic Medalists
A Vancouver-based tattoo artist is such a big fan of the Olympics that he's offering free ink for any Olympian who scores a medal in 2010. "Thomas Lockhart, of West Coast Tattoo in Vancouver, has designed… [More]
Free Products On Demand - Boobox Vending Machine Spews Out Free Samples
SCORE 5.5
Warm 15,914 Clicks Pub: Mar 5, 09
Free Products On Demand
Boobox Vending Machine Spews Out Free Samples
We’ve seen vending machines that give dispense goods if you watch a 30 second commercial, but now there’s a model for vending machines that give you goodies for free, without having to sit through any… [More]
Inaugural Fragrance Relaunches - Calvin Klein's CK One Promoted on 1/20 with Free Song
SCORE 5.5
Warm 14,901 Clicks Pub: Jan 22, 09
Inaugural Fragrance Relaunches
Calvin Klein's CK One Promoted on 1/20 with Free Song
Calvin Klein kicked off a relaunch campaign for the iconic CK One fragrance on January 20, the same day Barack Obama officially became the new president of the United States. The new CK One campaign includes… [More]
Giving Away Cars for Buzz - Ford Recruits Drivers for Free Fiestas
SCORE 2.7
Mild 6,450 Clicks Pub: Jan 14, 09
Giving Away Cars for Buzz
Ford Recruits Drivers for Free Fiestas
Fort is recruiting drivers to join what it's calling the Ford Fiesta Movement, and they've implemented a promotion that epitomizes timeliness. They're giving away 100 Ford Fiestas, and for a period of… [More]
Free Foodvertising - Gratis Grub at Denny's Feeds 2 Million Patient People
SCORE 5
Warm 6,341 Clicks Pub: Feb 4, 09
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
The free breakfast at Denny’s campaign is only a small portion of a much bigger trend. Theirs was one of the most viral Super Bowl ads of the year, but it was also an insightful glimpse into how to innovative… [More]
Tuition Free High School Diplomas - 'Insight' Offers Online High School Education
SCORE 4
Average 5,389 Clicks Pub: Jan 2, 09
Tuition Free High School Diplomas
'Insight' Offers Online High School Education
For two years now my two teenage daughters have been students at one of the Insight High Schools. The experience has changed their lives and the life of everyone in our family. I travel a lot in my work… [More]
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