Category
Business
Assisted Conversion
Trend cluster
Category
Freebie
Frenzy
Companies giving out gratis goodies to boost brand loyalty.
4.5
Trend score
Trend
What is the Freebie Frenzy trend?
Freebie Frenzy: In a time of economic recession, people eagerly clamor to goods or services that are free, even if they’re not really interested. This offers the opportunity to get a leg up on the competition, the hope being when the economy stabilizes, they’ll have customer loyalty and therefore their money.
Trend themes
Themes within the Freebie Frenzy trend
Three behaviours holding the trend together01
Freebies to boost brand loyalty
Companies are giving away gratis goodies to increase customer loyalty and gain competitive advantage in times of economic recession.
02
Incentivizing customers through free products
Businesses are offering free products to customers who buy their rivals' products, creating brand appeal and boosting sales.
03
Wage-free recruitment
Unpaid employee recruitment strategies are now being used by organizations to reduce manpower costs and improve profitability.
Industry implications
What the Freebie Frenzy trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Creative marketing and advertising tactics are being used to promote free products and services, incentivize customer behavior, and reduce marketing costs.
For
Retail
Retailers are offering free products to attract and retain customers, differentiating themselves from competitors in a price-sensitive market.
For
Education
Unpaid employee recruitment strategies are being used in the education industry to reduce labor costs and minimize expenses.
Trend signals
Trend signals for Freebie Frenzy
Trend score 4.5 out of 10, from popularity 68%, activity 61%, freshness 8%.
Popularity68%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Freebie Frenzy trend
12 featured examples from Jan 2 to Mar 22, 2009CategoryArt & Design
Free Tattoos for Athletes
Vancouver Tat Artist Offers Free Ink for 2010 Olympic Medalists
Tattoo artists can capitalize on sporting events by offering free ink to athletes, creating a unique marketing strategy.
CategoryBusiness
Free Products On Demand
Boobox Vending Machine Spews Out Free Samples
Opportunity for marketing agencies to utilize free sample vending machines as a unique advertising platform.
CategoryMarketing
Inaugural Fragrance Relaunches
Calvin Klein's CK One Promoted on 1/20 with Free Song
The fragrance industry can leverage music collaborations, limited edition packaging, and collaborative advertising to create innovative and enticing product experiences.
CategoryAutos
Giving Away Cars for Buzz
Ford Recruits Drivers for Free Fiestas
Disruptive innovation opportunity: Automakers can use car giveaways to promote new models and increase brand awareness.
CategoryMarketing
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
The restaurant industry can explore disruptive innovation opportunities in offering freebies as a way to attract customers and increase brand visibility in a competitive market.
CategoryAbout
Trend Hunter Leaks a Sneak Peek of Groove Armada's New Album
Free Groove Armada MP3 Download
The entertainment industry can leverage innovative music partnerships and platforms like Bacardi B-Live to engage fans and promote new releases by electronic music artists.
CategoryLife-Stages
Tuition Free High School Diplomas
'Insight' Offers Online High School Education
Disruptive innovation opportunity for the education technology industry to develop and improve online platforms for high school students.
CategoryPop Culture
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
Event organizers can leverage unique and immersive experiences to attract and engage attendees at various events and concerts.
CategoryBusiness
Recruiting Wage-Free Workers
LightFair Seeks Unpaid Employees With Promise of Gratis Entry
The education industry may be able to benefit from offering unpaid internships as a way to provide students with hands-on experience.
CategoryLifestyle
Freebies For Rival Support
Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products
Incentivizing customers to switch brands and purchase products in the food and beverage industry.
CategoryLifestyle
Free Pet Adoptions
'Change a Pet's Life Day' Aims to Re-Home 3000 Animals
The animal rescue and adoption industry has a growing opportunity to increase awareness about abandoned and rescued animals, and to collaborate with corporations and communities t…
CategorySocial Good
Free Coffee for Activism
Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service
Coffee shops can adopt similar initiatives to promote community engagement and drive customer loyalty.
