In a rather unusual but artistic and creative marketing approach, Adidas collaborated with the band The Ting Tings on a free music gig in their hometown, Manchester, on February 27th.
The unique gig was hosted in a special venue that was completely white save for a few Adidas logos. The fans were each given a white Adidas Originals tracksuit to be worn during the performance.
So far it sounds all clean and tidy, right? Well, add paint guns and pens to the mix and all sorts of messiness ensues during the concert.
Check out the gallery for the results and check out the video for the complete process.