A Vancouver-based tattoo artist is such a big fan of the Olympics that he's offering free ink for any Olympian who scores a medal in 2010.
"Thomas Lockhart, of West Coast Tattoo in Vancouver, has designed over 200 Olympic designs for his shop and intends to imprint a free inking to any Olympic medalist," according to the Ubyssey.
"He says that the gesture is to provide Olympians with a lasting memento of their experience at the games."
The 2010 Vancouver Winter Olympics, which will take place in February and March, are over a year above but are already generating massive publicity. Expect to see a lot more businesses try to cash in Olympic fever.