Dark, torn and gloomy couture to reflect the tough economy
Implications - Wallowers in the hardship of the recession are allowing their depressed moods to be reflected in their fashion choices. Designers are catering to the desire to express feelings of economic despair, using dark colors, torn fabrics and a derelict attitude--some seriously, others in mockery.
Trend Themes
1. Depressive Fashion - Fashion designers are reflecting the current economic mood by creating collections that embody the feeling of despair
2. DIY Ripped Jeans - Ripped jeans are making a comeback, creating an opportunity for fashion brands to market pre-ripped jeans or offer DIY tutorials
3. Designer Recessionwear - Fashion designers are creating collections that are affordable and practical in response to the current economic climate, which can help to attract new customers
Industry Implications
1. Fashion Industry - Fashion brands can incorporate current economic mood into their collections, and offer budget-friendly options to cater to a wider range of customers
2. DIY Industry - The DIY trend can tap into the resurgence of ripped jeans and provide tutorials for consumers who want to create their own unique style
3. E-commerce Industry - The current trend in recession-friendly fashion creates an opportunity for e-commerce businesses to cater to a wider audience by offering affordable, practical and stylish fashion options
9 Featured, 41 Examples:
2,429,477 Total Clicks
Date Range:
Dec 08 — Mar 09
Trending:
Hot
Consumer Insight Topics:
