Category
Business
Costume Commerce
Trend cluster
Category
Resentimental
Entrepreneurship
The abandonment of sentimental possession for monetary gain.
2.3
Trend score
What's Happening
What is the Resentimental Entrepreneurship trend?
Resentimental Entrepreneurship: In times of economic hardship, people search for new ways to earn cash. A rise in unemployment, lower bonuses, and uncertainty all drive this need. In this case, individuals are profiting from the sale of sentimental and personal possessions.
Evidence
Examples of the Resentimental Entrepreneurship trend
CategoryLuxury
Selling Teeth for Cash
The Economic Crisis Has People Selling their Golden Grillz
The emergence of websites like SellYourGoldTeeth.com highlights the potential for disruptive innovation in the online gold trading industry.
CategoryFashion
Credit Crunch Hair Selling
Websites Let Desperate People Trade Their Locks For Cash
Disruptive innovation opportunity: Develop a hair trading platform that leverages blockchain technology to ensure transparent and secure transactions, revolutionizing the industry.
CategoryLifestyle
Credit Crunch Jewels
Buy & Sell Diamonds, Then Share Stories on IDoNowIDont.com
Disruptive innovation opportunity: Introduce new features to e-commerce platforms to enhance the buying and selling experience, such as incorporating storytelling elements or spec…
CategoryBusiness
Museum Salvage Sales
Toronto's Design Exchange Sells Unnecessary Walls
Businesses in the interior design industry can explore offering reconfigurable wall solutions for offices and residential spaces.
Trend themes
Themes within the Resentimental Entrepreneurship trend
Three behaviours holding the trend together01
Monetizing Personal Possessions
In times of economic hardship, individuals are turning to selling personal possessions for financial gain.
02
Second-hand Sales
Consumers are turning to second-hand marketplaces for cheaper yet socially sustainable products.
03
Alternative investment
As traditional stock markets become increasingly volatile, people are turning to alternative investments like gold and diamonds.
Industry implications
What the Resentimental Entrepreneurship trend means for industry
Where the trend changes the playbookFor
eCommerce
E-commerce and online marketplaces are becoming the go-to platforms for selling and buying personal possessions and second-hand products.
For
Jewelry and Precious Metals
The jewelry and precious metal industry can benefit from the trend of alternative investments and buying and selling of second-hand items.
For
Interior Design and Architecture
The interior design and architecture industries can benefit from the trend of buying and selling reconfigurable walls and other furniture.
Trend signals
Trend signals for Resentimental Entrepreneurship
Trend score 2.3 out of 10, from popularity 38%, activity 24%, freshness 8%.
Popularity38%
Activity24%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
