Cravendale Dairy claims that "milk matters," and uses an angry bull to deliver this message loud and clear. The bull can certainly be compared to a drunken sailor who can't get enough beer, only his top tipple is milk. The ad is lots of fun if you don’t take it too seriously.
The ad was created by advertising agency Wieden + Kennedy, London with creative direction by Frank Ginger and Nicholla Longley. The copy was written by Sophie Lewis and Sam Heath.