Wieden + Kennedy is one of the advertising industry's heavy hitters, yet manages to be so much more than just an ad agency. Employees of W+K often have their hands in so many more cookie jars, from shoe design to music.
Here are a few examples of wicked Wieden + Kennedy work. From Barack Obama sneakers to naughty nudevertising, Wieden + Kennedy continue to amaze me.
Implications - The face of advertising has changed dramatically over the past several years with the rise of social media and the internet. In order for ads to see results and peak consumer interest, there is a need for ad agencies to diversify their portfolios and reach across multiple industries. Additionally, one of the consequences of the age of social media that has impacted the approach of advertisements is the viral video. Agencies must apply a certain formula that includes shocking, unseen or over-the-top imagery to attract a larger audience.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
