Levi'S Curve ID Campaign Encourages a Healthy Relationship With Your Body

 - Aug 17, 2010
References: explore.levi & psfk
The cat's out of the bag: women's tushes are as different as fingerprints, and the Levi's Curve ID campaign acknowledges this liberating fact. Customizing their denim pants to the various shapes (not sizes) of women's butts, Levi's will surely win over the hearts of ladies around the world.

The Levi's Curve ID campaign highlights three different cuts that help "find jeans that fit us instead of having to fit into the jeans," according to the label. Developed by Wieden + Kennedy, this campaign will surely encourage a healthier relationship with one's body.