The 'Dominate Another Day' iPad is an inspirational creation on behalf of the epic ad agency Wieden + Kennedy and illustrator ILoveDust. The tablet is a limited edition piece that is designed exclusively for those who love encouragement.
The iPad boasts a laser-engraved design of prolific athlete Dwayne Wade by ILoveDust. The intricate illustration tells a story of trials and tribulations leading to success.
Implications - The customization industry is growing exponentially in a world where consumers are starving for a sense of individuality. This starvation has emerged as a result of the uniform and mindless way in which the public consumes the same products, from music players to cell phones. Decorating, engraving, sticking and coloring are all popular ways for consumers to personalize a commonly-bought product and the market for these decorative tools is growing substantially.
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