The Nike ‘Write the Future’ campaign will definitely have World Cup fans hyped for the oncoming games this summer! Created by advertising agency Wieden+Kennedy of Amsterdam of the Netherlands, this print campaign complements the already viral video ads of the same name.
This print campaign has immortalized soccer stars like Rooney, Ronaldo and Ribery in statue form as they play this world favourite sport. The slogans are then tailored to each soccer player and plays up to their unique abilities on the field. For instance, Rooney’s slogan reads, “Arise Sir Wayne,” as Rooney’s statue is positioned in mid-air ready to head butt the ball in the desired direction.
These Nike ads really know how to rev World Cup aficionados up!