Pump up the volume, pump up the volume! How could you go wrong by choosing this iconic song to help promote the new Nokia 5800 'Big Sound' Touch Screen mobile phone? The addition of the blue neon lighting certainly gives this new phone â€œsex appeal.â€
The commercial was created by advertising agency Wieden + Kennedy London with creative direction by Pat McKay and Feh Tarty.
Implications - The featured commercial shows off the slender Nokia phone in all of its musical glory. The commercial used a "pre-visualisation" to operate motion control cameras and add the animated stripes to the short video. The idea for the commercial was to make it look like someone was putting a playlist together "on the new Nokia tube handset."