When Wieden & Kennedy Tokyo were asked to create a commercial to celebrate the redesigned PS3 they realized they should capture the many awkward but excellent faces people make while playing with the video games.
The PS3 ‘Playface’ commercial by Wieden & Kennedy Tokyo filmed 50 people playing the PS3 and captured their odd facial reactions. Checking out the many faces of PS3 gaming, it makes you wonder what you look like when you play video games.
Why This Trend Is Growing
- Gaming Facial Recognition
- Companies can develop facial recognition software to provide personalized gaming experiences to players according to their facial expressions
- Emotion-based Marketing
- Marketing campaigns can use facial expressions captured during gaming sessions to connect with the emotions of the target audience
- Virtual Reality in Gaming
- Virtual reality games can enhance the immersive experience of gaming, making facial recognition and emotion-based marketing even more impactful
Industries Being Reshaped
- Gaming
- Video game developers can use gaming facial recognition and emotion-based marketing to create more immersive and personalized gaming experiences
- Marketing
- Marketing agencies can leverage game facial recognition technology to develop more captivating marketing campaigns
- Technology
- Facial recognition software companies can expand into gaming and marketing industries to provide their technology for emotion-based marketing and gaming facial recognition
