Paparazzi Parodies

Savvy advertisers use our tabloid culture to put their products front and cente

Implications - It’s clear that ours is a celebrity-obsessed tabloid culture that is fueled by big-ticket paparazzi photographs. Clever marketers and designers channel this frenzy by creating lookalike campaigns that blend in seamlessly with the pages of the gossip magazines that line every magazine rack.
SCORE 3.2
Popularity
Activity
Freshness
Megatrends
Patterns
532,414 Total Clicks
Jan 09 - Mar 09
Warm
MarketingBranding
Featured Examples
Paparazzi Fashion Campaigns - Michael Kors Cruise 2009 Ads Look Like Tabloid Shots
SCORE 4.4
Average 25,029 Clicks Pub: Jan 12, 09
Paparazzi Fashion Campaigns
Michael Kors Cruise 2009 Ads Look Like Tabloid Shots
Famed photographer Mario Testino plays paparazzo once again for Michael Kors in the Cruise 2009 ad campaign. The campaign features shots of models Carmen Kass and Noah Mills taken by Testino, paparazzi… [More]
Paparazzi Product Placement - A-List Celebs Happily Flaunt Their Blackberry Bolds For the Camera
SCORE 3.5
Mild 16,414 Clicks Pub: Jan 21, 09
Paparazzi Product Placement
A-List Celebs Happily Flaunt Their Blackberry Bolds For the Camera
Blackberry scored big time when celebrities like Victoria Beckham, Jennifer Lopez and Nicole Richie began flaunting their Blackberry smart phones in front of the paparazzi. That type of a-list endorsement… [More]
Paparazzi-Inspired Editorials - L'Officiel Hommes Follows Andres For a Day in LA
SCORE 3.2
Mild 12,203 Clicks Pub: Feb 18, 09
Paparazzi-Inspired Editorials
L'Officiel Hommes Follows Andres For a Day in LA
We are used to seeing pictures of Hayden Panettiere or Britney Spears getting their Starbucks coffee, Angelina Jolie & Brad Pitt with their kids or Jennifer Love Hewitt in an unflattering shot at the beach.… [More]
Paparazzi Shots as Ads - Mary-Kate Olsen Is A Real-Life Fashion Mannequin
SCORE 2.6
Mild 7,159 Clicks Pub: Mar 9, 09
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… [More]
Paparazzi Fametography - 'Can You Digit?' Explores the Future of "15 Minutes of Fame"
SCORE 1.9
Untested 8,106 Clicks Pub: Jan 23, 09
Paparazzi Fametography
'Can You Digit?' Explores the Future of "15 Minutes of Fame"
Photographer Terry Richardson pays homage to the iconic Andy Warhol and his famous "15 minutes of fame" expression with a new photography project published in the February issue of Interview magazine. … [More]
Stealth Paparazzi Ads - Gossip Girl Taylor Momsen Promotes Nike with Paps
SCORE 3.2
Mild 4,680 Clicks Pub: Jan 15, 09
Stealth Paparazzi Ads
Gossip Girl Taylor Momsen Promotes Nike with Paps
The Internet is buzzing about this video, featuring Gossip Girl star Taylor Momsen, being a possible stealth viral ad for Nike. Everything about the video makes me believe so as well. From the illogically… [More]
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