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Paparazzi Fashion Campaigns

Michael Kors Cruise 2009 Ads Look Like Tabloid Shots

— January 12, 2009 — Marketing
Famed photographer Mario Testino plays paparazzo once again for Michael Kors in the Cruise 2009 ad campaign.

The campaign features shots of models Carmen Kass and Noah Mills taken by Testino, paparazzi style.

The fashion images simulate those images we see in tabloid magazines and blogs of the rich and famous.

Implications - A passing glance at any newsstand will reveal mainstream culture's obsession with celebrities and impromptu photos of famous faces. The fashion industry has recaptured consumers' attention by releasing ad campaigns and magazine editorials that look as if they were lensed by a paparazzo. The images' impromptu quality flies in the face of traditional fashion photography, which often thrives on opulent sets and larger-than-life scenarios.
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