Viral attention is being awarded to those who focus less on the individual
Implications - Viral attention is being awarded to those who utilize power in numbers. The idea of a huge mob and belonging to a large group is desirable for consumers so, as a result, many popular ad campaigns, contests and viral videos focus on the spectacle of large crowds rather than the individual.
Trend Themes
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Group Spectacle — The trend of utilizing power in numbers is desirable for consumers causing ad campaigns, contests and viral videos to focus on the spectacle of large crowds rather than the individual.
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Flash Mobs — Flash mobs continue to inspire businesses and individuals as a unique way to create a viral marketing campaign through social media trends and coordinated performances.
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Commemorative Flash Mobs — Flash mobs now are used as a tribute to honor an individual or event in an attention-grabbing way that brings people together in a coordinated effort while also generating a positive image for a brand/team.
Industry Implications
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Marketing — Flash mobs enable companies to create an impactful, viral marketing campaign on social media to create brand awareness and leverage attention with an engaging spectacle.
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Event Management — Flash mobs can be viewed as a performance art that requires organization and planning, making event management companies a natural resource for businesses who want to initiate a flash mob event.
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Entertainment — Adoption of the flash mob trend as part of an event or show can add unique experience and engagement that can enhance guest experience and free marketing.
8 Featured, 33 Examples:
963,735 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
