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Crowdvertising

Viral attention is being awarded to those who focus less on the individual

Implications - Viral attention is being awarded to those who utilize power in numbers. The idea of a huge mob and belonging to a large group is desirable for consumers so, as a result, many popular ad campaigns, contests and viral videos focus on the spectacle of large crowds rather than the individual.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
1,462,385 Total Clicks
Feb 09 - Oct 09
Warm
MarketingPublicity Stunts
Featured Examples
Kanye vs Ashton High Five Battle - EXPLOITING CHAOS Stunt
SCORE 3.6
Mild 362,948 Clicks Pub: Sep 9, 09
Kanye vs Ashton High Five Battle
EXPLOITING CHAOS Stunt
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square.  The “Kanye vs Ashton”... [More]
Mad Hatter Flash Mobs - Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
SCORE 6.5
Warm 38,934 Clicks Pub: Sep 4, 09
Mad Hatter Flash Mobs
Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… [More]
Viral Real-Life Commercials - Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
SCORE 5.6
Warm 8,013 Clicks Pub: Feb 7, 09
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]
Massive Tribute Flash Mobs - 12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
SCORE 5.2
Warm 5,434 Clicks Pub: Aug 31, 09
Massive Tribute Flash Mobs
12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… [More]
Commemorative Flash Mobs - Michael Jackson Fans Gather in SF to Dance the Night Away
SCORE 5.2
Warm 12,043 Clicks Pub: Jun 26, 09
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… [More]
College Flash Raves - College Of Charleston Students Relieve Exam Stress En Masse
SCORE 4.8
Average 5,197 Clicks Pub: May 3, 09
College Flash Raves
College Of Charleston Students Relieve Exam Stress En Masse
The best way to relieve the stress of studying for exams is to organize a massive flash mob rave party at your college and get everyone to go crazy. It relieves the stress and perhaps makes graduating… [More]
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