Viral attention is being awarded to those who focus less on the individual
Implications - Viral attention is being awarded to those who utilize power in numbers. The idea of a huge mob and belonging to a large group is desirable for consumers so, as a result, many popular ad campaigns, contests and viral videos focus on the spectacle of large crowds rather than the individual.
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… [More]
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration.
Mexico City held a massive flash mob that attracted more than… [More]
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… [More]
The best way to relieve the stress of studying for exams is to organize a massive flash mob rave party at your college and get everyone to go crazy. It relieves the stress and perhaps makes graduating… [More]