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Crowdvertising

Viral attention is being awarded to those who focus less on the individual

Implications - Viral attention is being awarded to those who utilize power in numbers. The idea of a huge mob and belonging to a large group is desirable for consumers so, as a result, many popular ad campaigns, contests and viral videos focus on the spectacle of large crowds rather than the individual.

SCORE 5.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 22 Examples: 1,468,934 Total Clicks

Date Range: Feb 09 - Oct 09

Trending: Warm

Consumer Insight Topics: Marketing Publicity Stunts

Featured Examples

Kanye vs Ashton High Five Battle - EXPLOITING CHAOS Stunt

SCORE 3.6

Mild 363,002 Clicks Pub: Sep 9, 09

Kanye vs Ashton High Five Battle

EXPLOITING CHAOS Stunt

Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square. The “Kanye vs Ashton”... [More]

Mad Hatter Flash Mobs - Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line

SCORE 6.5

Warm 39,153 Clicks Pub: Sep 4, 09

Mad Hatter Flash Mobs

Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line

Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… [More]

Viral Real-Life Commercials - Verizon Network Heads to the Slopes to Flash Mob a Snowboarder

SCORE 5.6

Warm 8,085 Clicks Pub: Feb 7, 09

Viral Real-Life Commercials

Verizon Network Heads to the Slopes to Flash Mob a Snowboarder

Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]

Massive Tribute Flash Mobs - 12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday

SCORE 5.2

Warm 5,475 Clicks Pub: Aug 31, 09

Massive Tribute Flash Mobs

12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday

August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… [More]

Commemorative Flash Mobs - Michael Jackson Fans Gather in SF to Dance the Night Away

SCORE 5.2

Warm 12,080 Clicks Pub: Jun 26, 09

Commemorative Flash Mobs

Michael Jackson Fans Gather in SF to Dance the Night Away

The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… [More]

College Flash Raves - College Of Charleston Students Relieve Exam Stress En Masse

SCORE 4.8

Average 5,243 Clicks Pub: May 3, 09

College Flash Raves

College Of Charleston Students Relieve Exam Stress En Masse

The best way to relieve the stress of studying for exams is to organize a massive flash mob rave party at your college and get everyone to go crazy. It relieves the stress and perhaps makes graduating… [More]