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Crowdvertising

Viral attention is being awarded to those who focus less on the individual

Implications - Viral attention is being awarded to those who utilize power in numbers. The idea of a huge mob and belonging to a large group is desirable for consumers so, as a result, many popular ad campaigns, contests and viral videos focus on the spectacle of large crowds rather than the individual.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 34 Examples:
1,617,152 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Kanye vs Ashton High Five Battle
Kanye vs Ashton High Five Battle
EXPLOITING CHAOS Stunt
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square.  The “Kanye vs Ashton”... MORE
Mad Hatter Flash Mobs
Mad Hatter Flash Mobs
Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… MORE
Viral Real-Life Commercials
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… MORE
play_circle_filled Massive Tribute Flash Mobs
Massive Tribute Flash Mobs
12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… MORE
play_circle_filled Commemorative Flash Mobs
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… MORE
play_circle_filled College Flash Raves
College Flash Raves
College Of Charleston Students Relieve Exam Stress En Masse
The best way to relieve the stress of studying for exams is to organize a massive flash mob rave party at your college and get everyone to go crazy. It relieves the stress and perhaps makes graduating… MORE
play_circle_filled Supermodel Flash Mobs
Supermodel Flash Mobs
Gisele Bundchen Helps Launch SKY High Definition
This flash mob with Gisele Bundchen for SKY High Definition is probably the best I’ve seen. It features the supermodel sitting on a red couch flipping channels just as she might if she were at home. Each… MORE
Clone Flash Mobs
Clone Flash Mobs
The Melbourne Fringe Festival Features 'Take Off Your Skin'
Featuring 90 clones running through the streets of Melbourne, Australia, the live art piece ‘Take Off Your Skin’ by Katie Harmsworth caused a stir at the Melbourne Fringe Festival.  Not a stranger to… MORE
play_circle_filled Karaoke Flash Mobs
Karaoke Flash Mobs
T-Mobile Gathers 13,000 to Sing in London
About a week ago, T-Mobile invited people to come to Trafalgar Square in London without revealing their plans. On Saturday, May 2nd, the company released some videos filmed on April 30th for their new… MORE

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