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Karaoke Flash Mobs

T-Mobile Gathers 13,000 to Sing in London

— May 3, 2009 — Marketing
About a week ago, T-Mobile invited people to come to Trafalgar Square in London without revealing their plans. On Saturday, May 2nd, the company released some videos filmed on April 30th for their new advert “Sing.” The vids show a gigantic karaoke party of about 13,000 people gathered in the square singing “Hey Jude” by The Beatles and a number of other songs that are not included in this video.

Over 2,000 microphones were distributed among the crowd, while lyrics to the songs were shown on gigantic screens, just like at a real karaoke bash.

The crowd seemed to be having a great time, but was suddenly stunned when an image of singer Pink was transmitted onto giant screens hanging over the square. And they were then sent into a frenzy when cameras panned around to reveal that the singer was at the event in person.

“Sing” was created by super advertising agency Saatchi & Saatchi.
Trend Themes
1. Karaoke Flash Mobs - Karaoke flash mobs are a unique form of surprise entertainment that can be used for marketing campaigns or public events.
2. Crowd Participation Marketing - Utilizing large crowds in marketing campaigns is a fresh and impactful way to increase brand awareness and engagement.
3. Event Technology - Advanced event technology, such as distributing microphones and displaying lyrics on screens, can enhance the experience for attendees.
Industry Implications
1. Advertising - Surprise entertainment marketing campaigns are a disruptive innovation opportunity in the advertising industry.
2. Event Planning - Planning and executing large-scale events that incorporate unique and memorable elements such as karaoke flash mobs is a potential innovation opportunity in the event planning industry.
3. Technology - Developing and implementing advanced event technology, such as screen displays and microphone distribution systems, is a potential disruptive innovation opportunity in the technology industry.
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