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19 Food Publicity Stunts

From Fast Food Launchers to Chinese Fruity Beauty Contests

— August 8, 2014 — Marketing
Food publicity stunts always make for a fun experience, as there are almost as many ways to promote a food-related product or service as there are food varieties out there. The emergence of the Internet and social media has only expanded the ways in which food manufacturers and retailers can publicize and promote their offerings.

Of course, the oldest and most easy way to create food publicity is to give away free food. It doesn't matter if you're a debt-ridden college student or a high-flying investment banker, everyone likes free food and giving food away is a tried and tested way to get consumers to like your brand.

Hosting competitions and giving away prizes is also a good way to get people enthused about a food brand. Another popular tactic is to offer customers alternative services if they don't enjoy the food.

Flash mobs, eye-catching visual installations and experiential marketing campaigns and contests are also viable and fun ways to promote food products.
4.9
Score
Popularity
Activity
Freshness
19
Chicken Burger Motels
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
<
18
Fueling Food Campaigns
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
<
17
Food-Scented Cabs
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
<
16
Energy-Efficient Pizzerias
Energy-Efficient Pizzerias
The Vest Pizza Campaign Rewards Eco-Consciousness with Food
<
15
Chinese Fruity Beauty Contests
Chinese Fruity Beauty Contests
The Winner of this Beauty Contest gets a Lifetime Supply of Fruit
<
14
Gigantic Human Chip Clusters
Gigantic Human Chip Clusters
This Doritos Super Bowl Stunt Formed the Largest Dorito Ever
<
13
Incredibly Speedy Fast Foods
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
<
12
Fast Food Launchers
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
<
11
Grocery-Covered Cars
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
<
10
Freezing at Taco Bell
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
<
9
Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
<
8
Hiring Fake Crowds
Hiring Fake Crowds
Queues for Hire at McDonald's in Japan
<
7
Giant Fries Hotspots
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
<
6
Surprise Grocery Store Operas
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
<
5
Junkfood Vacations
Junkfood Vacations
Burger King Launches 35 Day Global ‘Burger Pilgrimage'
<
4
Free Foodvertising
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
<
3
Secret Location Dining
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
<
2
BBQ Spas
BBQ Spas
Jones Serves Up BBQ Food and Foot Massages
<
1
Braille Burgers
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
<