It may be hard to find a restaurant where the locations are hidden, the menus change and the invitations are top secret, but CharliesBurgers.ca isn’t about making it easy for you. In fact, the website makes it difficult to even understand what Charlie’s Burgers is.
The site displays an ominous door with the letters ‘C’ and ‘B’ scrolled in red paint. After clicking on this you are transported to a black page that reads:
Enter your email and you will be sent a short survey about your love of FOOD. Once you have sent this back, you may be added to the e-vite list for Charlie’s Burgers events… or maybe not, it’s not for everyone.”
Now I NEED to go!
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
1. Secret Dining Clubs - Opportunities for businesses to create unique and exclusive dining experiences and market them through secretive and mysterious branding and invitations.
2. Experiential Dining - Innovation opportunities for restaurants to offer unique and personalized dining experiences that create a sense of exclusivity and adventure for consumers.
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