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Untabooing

Giving controversial goods positive reinforcement for shock publicity

Implications - Positioning a good or service in a favorable light when most of society stresses disapproval will undoubtedly cause friction, but also generate publicity. Shockvertising, a branding tactic that stuns consumers into paying attention, works best when a controversy comes into play.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 25 Examples:
575,893 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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