Giving controversial goods positive reinforcement for shock publicity
Implications - Positioning a good or service in a favorable light when most of society stresses disapproval will undoubtedly cause friction, but also generate publicity. Shockvertising, a branding tactic that stuns consumers into paying attention, works best when a controversy comes into play.
Trend Themes
-
Shockvertising — Positioning a product in a favorable light when most of society is against it generates publicity.
-
Forbidden Exoticism — Offering products that stand out due to their romantic but forbidden qualities appeal to wealthy consumers
-
Drug Culture — Marketers play up the consumption of drugs for both positive and negative media, cultural, and aesthetic effects
Industry Implications
-
Advertising and Marketing — Shockvertising and playing up drug culture are unique marketing tactics that could disrupt the advertising industry
-
Luxury Goods — Creating products with forbidden exoticism could disrupt the luxury goods industry
-
Entertainment and Hospitality — Designing nightclubs or bars that emulate drug culture and exoticism could disrupt the entertainment and hospitality industry
