Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Route 36 in La Paz Serves Snow (the Illegal Kind)

 - Aug 21, 2009   Updated: Jul 5 2011
References: guardian
In other controversial news, the world's first cocaine bar called Route 36 (yes, that cocaine) has opened in La Paz, Bolivia.

As you might expect, Route 36 often changes addresses because of the controversial nature of their main product. In fact, the lounge moves so much that there are confusing reports about how many cocaine bars are actually in La Paz. Presently, the clientele of Route 36 is mostly backpackers.

Implications - Cocaine is a drug that despite its internationally illegal status, holds a great deal of cultural significance and stands the test of time as hip and trendy. Media outlets, artists, filmmakers and even advertisers play up the consumption of this drug in both positive and negative ways because the culture associated with cocaine consumption fascinates the public.