Category
Art & Design
Sensory Packaging
5.2
Trend score
Trend
What is the Simplevertising trend?
Simplevertising: With the bombardment of creative advertisements, the populace is seeking visual clarity. This desire has spurred the rise of simplicity, such as literal packaging, for a more direct approach to branding which increases product recognition, thereby boosting shopping efficiency.
Trend themes
Themes within the Simplevertising trend
Three behaviours holding the trend together01
Literal Packaging
Simplistic and literal packaging has been on the rise as consumers seek visual clarity and direct approach to branding.
02
Creative Packaging
Dynamic, eye-catching packaging is crucial to increase product recognition and stand out in a competitive marketplace.
03
Transformational Design
Taking a traditional item and imbuing it with unfamiliar, creative qualities is a great way to disrupt the market and stand out among competitors.
Industry implications
What the Simplevertising trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Visual branding plays a significant role in attracting consumers to products, and creating unique and eye-catching packaging can increase brand awareness, recognition, and loyalty.
For
Consumer Goods Industry
Simplistic and literal packaging is on the rise as consumers seek a direct approach to branding and packaging that increases product recognition and boosts shopping efficiency.
For
Marketing Industry
Transformational design and creative packaging can provide businesses with a competitive advantage over other companies' products and help them stand out in a crowded marketplace.
Trend signals
Trend signals for Simplevertising
Trend score 5.2 out of 10, from popularity 80%, activity 68%, freshness 8%.
Popularity80%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplevertising trend
5 featured examples from Jan 5 to Oct 6, 2009CategoryArt & Design
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
Beverage companies can explore creative packaging designs to attract customers and differentiate their products.
CategoryArt & Design
Maternal Milk Packaging
Japanese Toy-Inspired 'Teet-Milk' Concept
Innovative packaging design can disrupt the food and beverage industry by capturing consumers' attention and influencing purchase decisions.
CategoryPop Culture
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
Opportunities to disrupt the wine and spirits industries with phonetic packaging and unique product names
CategoryLifestyle
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
Companies in the food and beverage industries could leverage fruit-inspired packaging to create visual interest and differentiate their products from competitors' offerings.
CategoryMarketing
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
Innovative packaging design is a key differentiator in the highly competitive food and beverage industry, and companies can leverage fruit-inspired packaging to stand out on shelv…
