Frozen Grand Central by Improv Everywhere
Juan Carlos Bonilla — February 3, 2008 — Marketing
References: stumbleupon
Improv Everywhere's latest publicity stunt brought time to a standstill. At New York's Grand Central Station, the guerrilla improvisation group had 200 actors freeze, in position, in the middle of the terminal, for five minutes.
The scene is captivating, especially since 500,000 people rush through the station every day. It's incredible to watch as the large group of actors stand frozen in time, completely ignoring the hustling and bustling crowds around them.
Implications - In a society with people who have schedules overflowing with appointments, it's hard to find the time to sit down for some quality entertainment. One way that these busy bodies can be reached is by bringing the entertainment to them on the go. Such publicity stunts are surely something that can be implemented by a variety of companies, allowing them to attain the attention they need.
The scene is captivating, especially since 500,000 people rush through the station every day. It's incredible to watch as the large group of actors stand frozen in time, completely ignoring the hustling and bustling crowds around them.
Implications - In a society with people who have schedules overflowing with appointments, it's hard to find the time to sit down for some quality entertainment. One way that these busy bodies can be reached is by bringing the entertainment to them on the go. Such publicity stunts are surely something that can be implemented by a variety of companies, allowing them to attain the attention they need.
5.8
Score
Popularity
Activity
Freshness
