Category
Luxury
Crafted Timepieces
Trend cluster
Category
Golden
Goods
Midas touch obsession points to preoccupation with luxury.
4.1
Trend score
Trend
What is the Golden Goods trend?
Golden Goods: Crystals may not be enough to prove one’s wealth anymore. True to the saying “all that glitters is gold,” unless gold is included in some way, luxury is not really luxury. We recognize this in our increasing desire for gilded items, from golden phone cases to solid gold cars, indicating a need for conspicuous extravagance despite the dire economy.
Trend themes
Themes within the Golden Goods trend
Three behaviours holding the trend together01
Conspicuous extravagance
The desire for gilded items indicates a need for conspicuous extravagance despite the dire economy
02
Opulence
Consumers are looking for ways to show off their cash in the most prestigious ways possible
03
Innovative material usage
Using spider silk to create a golden-colored cloth showcases an innovative use of materials
Industry implications
What the Golden Goods trend means for industry
Where the trend changes the playbookFor
Luxury fashion
Luxury accessories like the Sayn Design gold iPhone case and the Geoff Barrenger's golden editorial are trends business professionals in the fashion industry can capitalize on
For
Automobile industry
Creating luxury cars like the gold Audi R8 is an opportunity for the automobile industry to target wealthy customers looking for opulent products
For
Technology industry
The Golden OX Figure Webcam shows the opportunity for the technology industry to create fun and unique gadgets that cater to specific markets
Trend signals
Trend signals for Golden Goods
Trend score 4.1 out of 10, from popularity 67%, activity 49%, freshness 8%.
Popularity67%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Golden Goods trend
5 featured examples from Aug 14 to Sep 29, 2009CategoryEco
Arachnid-Spun Apparel
One Million Spiders Made the Golden Silk for RareTextile
The fashion industry can explore the use of innovative materials like spider silk to create unique and eco-friendly apparel.
CategoryTech
24 Carat iPhone Cases
Sayn Design Creates Limited Diamond Deluxe Gold Edition Sleeves
Luxury goods industry is constantly evolving as demand for high-end products and experiences continues to grow.
CategoryPop Culture
Gold-Hued Editorials
Geoff Barrenger Gives the Midas Touch to Harper's Bazaar Russia
The trend of gold-infused beauty products can be capitalized on in the beauty and skincare industry.
CategoryAutos
Solid Gold Supercars
Audi R8 Gets the Midas Touch
The trend of luxury car customization and alternative car finishes presents an opportunity for automotive companies to tap into a niche market with more exclusive, high-end offeri…
CategorySocial Good
Sacrilegious Webcams
The Golden Ox Figure Webcam Makes Heresy Fun
Opportunity for disruptive innovation in the tech accessory industry by creating religious-inspired products.
