Midas touch obsession points to preoccupation with luxury
Implications - Crystals may not be enough to prove one’s wealth anymore. True to the saying “all that glitters is gold,” unless gold is included in some way, luxury is not really luxury. We recognize this in our increasing desire for gilded items, from golden phone cases to solid gold cars, indicating a need for conspicuous extravagance despite the dire economy.
1. Conspicuous Extravagance - The desire for gilded items indicates a need for conspicuous extravagance despite the dire economy
2. Opulence - Consumers are looking for ways to show off their cash in the most prestigious ways possible
3. Innovative Material Usage - Using spider silk to create a golden-colored cloth showcases an innovative use of materials
1. Luxury Fashion - Luxury accessories like the Sayn Design gold iPhone case and the Geoff Barrenger's golden editorial are trends business professionals in the fashion industry can capitalize on
2. Automobile Industry - Creating luxury cars like the gold Audi R8 is an opportunity for the automobile industry to target wealthy customers looking for opulent products
3. Technology Industry - The Golden OX Figure Webcam shows the opportunity for the technology industry to create fun and unique gadgets that cater to specific markets