Karl Lagerfeld's Pre-Fall Campaign for Chanel
Christina Butty — May 24, 2009 — Marketing
References: chanel & fashionising
To market his pre-fall Chanel collection, fashion icon Karl Lagerfeld shot this gorgeous Russian-inspired ad campaign. Starring Russian model Sasha Pivovarova, these photos are just exquisite.
A key feature in Karl Lagerfeld's Pre-Fall ads for Chanel is the extravagant styling of ornate jewelry on the model. Lagerfeld was definitely making a point in a not so subtle way.
Implications - Fashion that captures the aesthetic of an iconic period of history from a certain section of the world is bound to get attention. This collection definitely shows how consumer interest is the result of cleverly reimagining the familiar and it's no surprise to see that even the most fashion-savvy consumers would take note of something so decidedly thematic.
A key feature in Karl Lagerfeld's Pre-Fall ads for Chanel is the extravagant styling of ornate jewelry on the model. Lagerfeld was definitely making a point in a not so subtle way.
Implications - Fashion that captures the aesthetic of an iconic period of history from a certain section of the world is bound to get attention. This collection definitely shows how consumer interest is the result of cleverly reimagining the familiar and it's no surprise to see that even the most fashion-savvy consumers would take note of something so decidedly thematic.
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