Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

"Tone of Everyday" by the Sours Features Fan Clips

 - Jul 4, 2009
References: buzzfeed
The Japanese band Sours asked their fans to upload webcam videos with the goal to combine those to one kick ass music video.

The Sours prove that nowadays, you don't need expensive video equipment to create a cool music video. In most cases it is enough if you have a good idea which reflects a specific mood or even combines the needs of your fans.

"Tone of Everyday" by the Sours features synchronized moves from real fan webcams across the world and, in addition to letting them star in the video, gives the fans the feeling of being part of one great community.

You see? To create a great music video, you just have to have a great idea.