Audi TT-RS Roadster Takes Aesthetic Cues From the R8

 - Mar 26, 2009   Updated: Aug 15 2011
References: audiusa & autoblog
This delicious automobile is the Audi TT-RS Roadster, which will be revealed at the upcoming Leipzig Motor Show. It features the familiar Audi TT rounded silhouette with a few mean details from the R8 for a gorgeous overall design.

The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system.

Implications - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one.