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Solid Gold Supercars

Audi R8 Gets the Midas Touch

— August 28, 2009 — Autos
Gold is not only a material for jewelry or a good investment; it's also a superb way to decorate a car, as with this gold Audi R8.

The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the bright chrome mirror finishes we've seen on other supercars, this gold Audi R8 features a matte finish.

Implications - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend.
Trend Themes
1. Luxury Car Customization - The trend of luxury car customization for the wealthy has increased, particularly in markets like Dubai, presenting an opportunity for companies to expand into this niche market.
2. Alternative Car Finishes - The trend of alternative car finishes, such as matte gold, is on the rise, encouraging companies to explore innovative new options for car customization and finish.
3. Opulence Branding - The trend of opulence branding as a way to appeal to wealthy consumers is growing, suggesting potential for companies to differentiate themselves from competitors by emphasizing luxury more prominently.
Industry Implications
1. Automotive - The trend of luxury car customization and alternative car finishes presents an opportunity for automotive companies to tap into a niche market with more exclusive, high-end offerings.
2. Customization Services - The trend of luxury car customization and opulence branding is driving the growth of customization services, highlighting opportunities for companies to provide tailored and ultra-luxurious services to affluent customers.
3. Marketing and Advertising - The trend of opulence branding highlights a growing demand for marketing and advertising approaches that appeal to the wealthiest consumers, and presents opportunities for companies to offer creative, high-end marketing and advertising services focused on luxury branding.
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