Gold is not only a material for jewelry or a good investment; it's also a superb way to decorate a car, as with this gold Audi R8.
The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the bright chrome mirror finishes we've seen on other supercars, this gold Audi R8 features a matte finish.
Implications - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend.
Solid Gold Supercars
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Future Festival & Malcolm Gladwell - Early Bird Deadline
46 Wind & Air-Powered Innovations
30 Audi Innovations
2010 Luxury Car Sneak Peaks
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