Rather than choosing between hosting an advertisement online or offline, many of the top November 2014 interactive ideas in marketing merge the two worlds. Some great examples of this are Volkswagen's game of Polo Tag, which challenges users to track down VW vehicles on Twitter and then hunt them down in real life for the chance to test drive the car, or Old Navy's Selfiebration machine, which turns your tagged selfies into inflated balloon art that is put on display in public locations.
When bridging the gap between a real world experience and an online one poses a challenge, a great way around this is to make use of virtual reality technology. Since you can't actually step into the world of Westeros, HBO's Game of Thrones Oculus Rift experience is an example of a fantastic way to bring an imaginary world to life.
Top 70 Interactive Ideas in November
70
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
69
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
68
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
67
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
66
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
65
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
64
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
63
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
62
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
61
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
60
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
59
Wearable Tech Innovation Conferences
The WEST Conference Featured Sports & Entertainment Wearables
58
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
57
Interactive Shopping Destinations
Eastbay Performance Zone Offers a High-Tech Shopping Experience
56
Custom Doll Invitations
This Unique Invitation Appeals to an Appetite for Fashion & Customization
55
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
54
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
53
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
52
Farmer Appreciation Campaigns
This World Food Day Campaign Gives Kudos to Local Farmers
51
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
50
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
49
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
48
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
47
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
46
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
45
Social Sci-Fi Fan Clubs
Orphan Black's Clone Club is an Organized Way for Fans of the Show to Chat
44
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
43
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
42
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
41
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
40
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
39
Female Decoder Apps
The Love Translator App Helps Guys Decipher Female Language
38
Ice Cream Treasure Hunts
Strauss Rewards Kids Digging for Treasure at the Beach with Ice Cream
37
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
36
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
35
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
34
Anti-Feet Photo Campaigns
The #Noalpiestureo Campaign Protests Images of Feet on Instagram
33
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
32
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
31
Romantic Cheese Campaigns
Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
30
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
29
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
28
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
27
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
26
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
25
Digitally Engaging Catalogs
The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
24
Accessible Business Workshops
The Staples Learning Centre Offers Great Ways to Increase Efficiency
23
Millennial Networking Events
Toronto's Breakfast of Champions Connects Youth with Industry Leaders
22
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
21
Virtual Car Chase Games
Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
20
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
19
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
18
Work-Trade Restaurant Campaigns
This Marketing Exercise Asks Diners to Do Dishes As Payment
17
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
16
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
15
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
14
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
13
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
12
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
9
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
8
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
7
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
6
On-Demand Vaccination Services
The Newly Launched UberHealth Delivered a Free Flu Shot Kit
5
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
4
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
3
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
In-Car Gaming Experiences
Atari and AirConsole are Partnering to Bring Games to Volkswagens
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Creative Writing Hubs
Prompt IQ Helps Writers Share, Discover, And Test Creative Writing Ideas
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Instant Micro-Entertainment Tools
Boring Button Delivers Quick, Random Online Fun With One Tap
Smart TV Party Games
Jackbox Games is Coming to Smart TVs Through a New Update
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Humorous AI-Forward Spots
GoDaddy Unveiled its 'Act Like You Know' Super Bowl LIX Ad
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Emoji Word Games
Quiz Blitz Turns Emoji Clues Into Addictive Word Challenges
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Data-Powered AI Advertisements
Omneky Introduces an AI-Powered Video Suite for Advertising
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Interactive Geography Games
City Quiz Fun Tests Your Global Knowledge With Timed Challenges
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Virtual Holiday Collaborations
Wishfultree Lets You Create & Share Interactive Holiday Trees
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Interactive Growth Tools
AppStorys Integrates Interactive Growth Tools Into Apps Or Websites
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform