Rather than choosing between hosting an advertisement online or offline, many of the top November 2014 interactive ideas in marketing merge the two worlds. Some great examples of this are Volkswagen's game of Polo Tag, which challenges users to track down VW vehicles on Twitter and then hunt them down in real life for the chance to test drive the car, or Old Navy's Selfiebration machine, which turns your tagged selfies into inflated balloon art that is put on display in public locations.
When bridging the gap between a real world experience and an online one poses a challenge, a great way around this is to make use of virtual reality technology. Since you can't actually step into the world of Westeros, HBO's Game of Thrones Oculus Rift experience is an example of a fantastic way to bring an imaginary world to life.
Top 70 Interactive Ideas in November
70
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
69
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
68
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
67
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
66
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
65
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
64
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
63
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
62
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
61
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
60
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
59
Wearable Tech Innovation Conferences
The WEST Conference Featured Sports & Entertainment Wearables
58
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
57
Interactive Shopping Destinations
Eastbay Performance Zone Offers a High-Tech Shopping Experience
56
Custom Doll Invitations
This Unique Invitation Appeals to an Appetite for Fashion & Customization
55
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
54
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
53
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
52
Farmer Appreciation Campaigns
This World Food Day Campaign Gives Kudos to Local Farmers
51
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
50
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
49
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
48
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
47
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
46
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
45
Social Sci-Fi Fan Clubs
Orphan Black's Clone Club is an Organized Way for Fans of the Show to Chat
44
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
43
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
42
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
41
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
40
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
39
Female Decoder Apps
The Love Translator App Helps Guys Decipher Female Language
38
Ice Cream Treasure Hunts
Strauss Rewards Kids Digging for Treasure at the Beach with Ice Cream
37
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
36
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
35
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
34
Anti-Feet Photo Campaigns
The #Noalpiestureo Campaign Protests Images of Feet on Instagram
33
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
32
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
31
Romantic Cheese Campaigns
Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
30
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
29
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
28
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
27
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
26
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
25
Digitally Engaging Catalogs
The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
24
Accessible Business Workshops
The Staples Learning Centre Offers Great Ways to Increase Efficiency
23
Millennial Networking Events
Toronto's Breakfast of Champions Connects Youth with Industry Leaders
22
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
21
Virtual Car Chase Games
Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
20
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
19
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
18
Work-Trade Restaurant Campaigns
This Marketing Exercise Asks Diners to Do Dishes As Payment
17
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
16
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
15
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
14
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
13
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
12
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
9
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
8
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
7
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
6
On-Demand Vaccination Services
The Newly Launched UberHealth Delivered a Free Flu Shot Kit
5
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
4
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
3
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Interactive Creativity Home Displays
The 'Doodle' Interactive Wall by Hyungwoo Lee is Immersive
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Hybrid Virtual Brainstorming Apps
The Post-it Note App for Microsoft Teams is Intuitive
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streamer-Backed Trivia Games
Netlfix Launches a New Interactive Game Called 'Triviaverse'
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Experiential Streamed Quick Trivia
Netflix to Launch its New Collaborative Triviaverse Experience
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space