Rather than choosing between hosting an advertisement online or offline, many of the top November 2014 interactive ideas in marketing merge the two worlds. Some great examples of this are Volkswagen's game of Polo Tag, which challenges users to track down VW vehicles on Twitter and then hunt them down in real life for the chance to test drive the car, or Old Navy's Selfiebration machine, which turns your tagged selfies into inflated balloon art that is put on display in public locations.
When bridging the gap between a real world experience and an online one poses a challenge, a great way around this is to make use of virtual reality technology. Since you can't actually step into the world of Westeros, HBO's Game of Thrones Oculus Rift experience is an example of a fantastic way to bring an imaginary world to life.
Top 70 Interactive Ideas in November
70
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
69
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
68
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
67
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
66
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
65
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
64
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
63
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
62
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
61
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
60
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
59
Wearable Tech Innovation Conferences
The WEST Conference Featured Sports & Entertainment Wearables
58
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
57
Interactive Shopping Destinations
Eastbay Performance Zone Offers a High-Tech Shopping Experience
56
Custom Doll Invitations
This Unique Invitation Appeals to an Appetite for Fashion & Customization
55
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
54
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
53
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
52
Farmer Appreciation Campaigns
This World Food Day Campaign Gives Kudos to Local Farmers
51
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
50
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
49
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
48
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
47
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
46
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
45
Social Sci-Fi Fan Clubs
Orphan Black's Clone Club is an Organized Way for Fans of the Show to Chat
44
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
43
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
42
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
41
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
40
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
39
Female Decoder Apps
The Love Translator App Helps Guys Decipher Female Language
38
Ice Cream Treasure Hunts
Strauss Rewards Kids Digging for Treasure at the Beach with Ice Cream
37
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
36
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
35
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
34
Anti-Feet Photo Campaigns
The #Noalpiestureo Campaign Protests Images of Feet on Instagram
33
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
32
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
31
Romantic Cheese Campaigns
Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
30
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
29
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
28
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
27
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
26
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
25
Digitally Engaging Catalogs
The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
24
Accessible Business Workshops
The Staples Learning Centre Offers Great Ways to Increase Efficiency
23
Millennial Networking Events
Toronto's Breakfast of Champions Connects Youth with Industry Leaders
22
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
21
Virtual Car Chase Games
Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
20
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
19
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
18
Work-Trade Restaurant Campaigns
This Marketing Exercise Asks Diners to Do Dishes As Payment
17
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
16
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
15
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
14
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
13
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
12
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
9
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
8
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
7
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
6
On-Demand Vaccination Services
The Newly Launched UberHealth Delivered a Free Flu Shot Kit
5
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
4
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
3
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
In-Car Gaming Experiences
Atari and AirConsole are Partnering to Bring Games to Volkswagens
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
AI-Assisted PR Experiments
Hyundai Card Tests AI With Its The Orange Press Release
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Instant Micro-Entertainment Tools
Boring Button Delivers Quick, Random Online Fun With One Tap
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
AI-Native Advertising Platforms
Criteo Expands ChatGPT Ads with Prompt Smart Ads Globally
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Behavioral Character Licensing
Hasbro Licenses Character Personalities for AI Interactions
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Behavioral Licensing Characters
Hasbro Launches Sixth Wall Its AI Studio
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Marketing Jargon Games
Marketing Bingo Turns Buzzwords Into A Fun Client Meeting Game
Data-Powered AI Advertisements
Omneky Introduces an AI-Powered Video Suite for Advertising
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Virtual Holiday Collaborations
Wishfultree Lets You Create & Share Interactive Holiday Trees
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Self-Serve TV Advertising
Walmart Acquires Vibe.co to Simplify Connected TV Campaigns
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Interactive Growth Tools
AppStorys Integrates Interactive Growth Tools Into Apps Or Websites
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Personalized Game Calendars
Steam Maps Upcoming Game Releases to Each Player's Interests
Interactive Movie Streaming Apps
Treezi Play Lets Users Shape Stories Through Real-Time Choices