This Halloween, Oreo is hard at work in the laboratory cooking up a series of 'Nomsters.' Each day until the arrival of Halloween at the end of this week, the cookie brand will be releasing a short video introducing one of the adorable cookie monsters.
One of the first introduced is Count Cornelius Creme, a bat-like creature with candy corn fangs and horns. The creatures are being introduced on Instagram and Twitter, and fans even have the change to name the creatures on Twitter. In addition to getting a sneak peek inside the spooky Oreo Laboratory, Oreo is also creating social media content that requires viewers to twist their mobile devices in order to be able to be able to see the photos from the correct angle.