Rather than choosing between hosting an advertisement online or offline, many of the top November 2014 interactive ideas in marketing merge the two worlds. Some great examples of this are Volkswagen's game of Polo Tag, which challenges users to track down VW vehicles on Twitter and then hunt them down in real life for the chance to test drive the car, or Old Navy's Selfiebration machine, which turns your tagged selfies into inflated balloon art that is put on display in public locations.
When bridging the gap between a real world experience and an online one poses a challenge, a great way around this is to make use of virtual reality technology. Since you can't actually step into the world of Westeros, HBO's Game of Thrones Oculus Rift experience is an example of a fantastic way to bring an imaginary world to life.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
