Understanding and marketing to a younger demographic can be a difficult task, but those looking to do so will find inspiration in this list of June 2019 youth ideas. From Gen Z-targeted underwear campaigns to crayon-themed lip kits, this list demonstrates all the ways brands are engaging with with youthful consumers by sparking meaningful conversation.
Most notably, is Calvin Klein's #MyCalvin's campaign, which featured the 17-year-old artist Billie Eilish. In the ad, Eilish discusses her thoughts on inclusivity, and body positivity, which generated conversation among her fans. Other brands are engaging the younger demographic in a much ore hands-on manner, like The Mirror, which created an entire Gen Z-edited edition to share different with its readers.
Top 50 Youth Ideas for June
50
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
49
Multi-Functional Kid Furniture
Pierre-Emmanuel Vandeputte' Boasts Piece of Adaptable Furniture
48
Nostalgia-Themed Selfie Museums
Toronto's HideSeek Draws Inspiration from Childhood Memories
47
Engaging Exploratory Public Events
Summer of Games Boasts a String of Multi-Media Events in Dundee
46
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
45
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
44
Design-Centric Illustrated Books
Here Design Creates Whimsical Prints for Ladybird by Design
43
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
42
Free-From Canned Wines
Besa mi Vino Makes Clean, Millennial-Targeted Canned Wine Products
41
Millennial-Targeted Gardening Products
Preen's Weed Preventer Makes Vegetable Gardening Efficient
40
Immersive Disney Store Experiences
Toy Story 4 is Promoted In-Store with Engaging Activities
39
Interactive Unicorn Toys
Myla the Magical Unicorn is a Robotic, Color-Changing Companion
38
Canned Malt Beverages
Smirnoff Ice is Introducing Convenient New Packaging for Its Products
37
Fruit-Inspired Cannabis Accessories
Flower by Edie Parker Has a Strikingly Adorable Demeanor
36
Invite-Only Community Apps
The Squad App Helps Millennial & Gen Z Users Make Real-Life Connections
35
Bird-Styled Latte Designs
Barista Kunit92 Creates Extravagant Bird-Themed Latte Designs
34
Extensive Virtual Reality Zones
Sparky's VR Zone is a Gaming Experience in Mushrif Mall Abu Dhabi
33
Crayon-Inspired Lip Cosmetics
LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
32
Premium Millennial Rosés
The La Fête du Rosé Targets Multicultural Millennials
31
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
30
Creatively Educational Kid's Streaming
Netflix Aquired StoryBots, the Educational Animation Brand
29
Whimsical Countryside Fashion
Laura Ashley and Urban Outfitters Created an Exclusive Collaboration
28
Citrus-Flavored Summer Beers
The New Coors Slice Flavor is Infused With Fresh Orange Flavors
27
STEM-Inspired Dresses
Annie the Brave Shares Empowering Clothing for Girls
26
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
25
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
24
Charitable Gen Z Lip Glosses
Formula Z Cosmetics' Luxe Diamond Glosses Support The Trevor Project
23
Summery Millennial-Targeted Wines
The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
22
Customized 3D-Printed Eyewear
Fitz Frames Offers a Personalized & Affordable Service for Children
21
Auctioned Solar Panel Art
Paddle8 Raises Funds to Better Living Conditions in Rwanda
20
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
19
Kid-Friendly Smart Speakers
Chatterbox is a Privacy-Focused DIY Smart Speaker for Kids
18
Cotton Candy-Topped Pizzas
Industry Kitchen's Pop Candy Land Pizza Features Super Sweet Toppings
17
Easy-to-Use Electric Toothbrushes
Kangaroo Oral Care is a Colorful Children's Electric Toothbrush
16
Cartoon-Themed Science Exhibits
Orlando Science Center Will Host a Ninja Turtles Exhibit for Kids
15
Premium Millennial Chocolates
Ferrero's Golden Gallery Signature Appeals to a Younger Audience
14
Boozy Cocktail Popsicles
Epcot's Italy Pavilion is Offering Cocktail Popsicles by Pop Fusions
13
Probiotic Nutrition Shakes
Sneakz Organics Shares Plant-Based Nutrition Shakes for Teens & Adults
12
Refreshing Sulfate-Free Toothpastes
These Burt's Bees Toothpastes are Naturally Sweetened
11
Vibrating Wrestling Toys
Box Sumo's Collectible Characters Try to Push Each Other Out of the Ring
10
Musician-Led STEM-Learning Platforms
OK Go Sandbox Utilizes Music Videos to Clarify STEM Concepts
9
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
8
Healthy Vegan Dessert Pots
Coconut Collaborative's Dessert Pots Are Less Than 200 Calories
7
Cannabis Skincare Brand Channels
Miss Cannabis is Ho Karan's Educational YouTube Travel Channel
6
Gen Z Soda Campaigns
Tango's Soft Drink Campaign Creatively Shares Its Ability to "Refresh"
5
Kid-Friendly Rehydration Drinks
The Kinderlyte Oral Electrolyte Solution Has a Free-From Formula
4
Multi-Experiential Anime Festivals
Otafest is an Engaging All-Ages Festival in Calgary, Alberta
3
Mobile-Controlled Racing Toys
Scalextric's Spark Plug Lets Racers Control Cars & Restrict Power
2
Celebratory Milestone Videos
Nutrition International Celebrates 10 Billion Capsules with a Video
1
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
Related Ideas
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Lifestyle Brand Summer Campaigns
Kendall Jenner Stars in the Summer 2025 FWRD Edit
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
K-Pop Artist-Fronted Fashion Campaigns
Roger Vivier Taps Itzy Yeji for the Un Été à Paris Campaign
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
K-Pop-Joined Denim Campaigns
The Mingyu Fall Denim Campaign Blends ’90s Nostalgia with Modernity
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Premium Youth Skincare
Kinside Supports Gen Alpha with Safe, Simple Skincare Made for Their Age
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Athlete Celebrity Campaigns
The Adidas Z.N.E. Collection Blends Teamwork with Off-Duty Versatility
Foundational Ready-To-Wear Collections
The Calvin Klein Spring 2026 Ready-To-Wear Line is Stunning
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Gen Z Holiday Campaigns
SNIPES Launches 'Wrapped in Heat' Featuring Marlon Wayans
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Mature Beauty Brand Expansions
Molly Sims’ Yse Beauty Will Launch Nationwide at Sephora in June
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Direct Gen-Z Campus Engagements
CNC Agency Launches 'CNC College'
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Millennial Nostalgia Banking Campaigns
Allt Bank Playfully Jabs at Millennials' Financial Habits
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Youth Streetwear Launches
New DIARY 1999 Label Debut Brings Streetwear Rooted in Community
Next Gen Multimedia Platforms
Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Summer-Forward Denim Styles
Silver Jeans Spotlights its Canadian Denim Heritage
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Cherry-Flavored Alcoholic Beverages
WKD Launches the Cherry Ice Flavor with Gen Z Inspiration
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Young Leaders-Focused Initiatives
Universities Organize the Global Campus Gen-Z Leaders Exchange
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Children-Focused Design Contests
RuffleButts Has Launched Its Annual Little Artists Design Contest
K-Pop Star Denim Campaigns
Jung Kook Fronts Calvin Klein’s ’90s-Inspired Denim Campaign