Understanding and marketing to a younger demographic can be a difficult task, but those looking to do so will find inspiration in this list of June 2019 youth ideas. From Gen Z-targeted underwear campaigns to crayon-themed lip kits, this list demonstrates all the ways brands are engaging with with youthful consumers by sparking meaningful conversation.
Most notably, is Calvin Klein's #MyCalvin's campaign, which featured the 17-year-old artist Billie Eilish. In the ad, Eilish discusses her thoughts on inclusivity, and body positivity, which generated conversation among her fans. Other brands are engaging the younger demographic in a much ore hands-on manner, like The Mirror, which created an entire Gen Z-edited edition to share different with its readers.
Top 50 Youth Ideas for June
49
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
48
Multi-Functional Kid Furniture
Pierre-Emmanuel Vandeputte' Boasts Piece of Adaptable Furniture
47
Nostalgia-Themed Selfie Museums
Toronto's HideSeek Draws Inspiration from Childhood Memories
46
Engaging Exploratory Public Events
Summer of Games Boasts a String of Multi-Media Events in Dundee
45
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
44
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
43
Design-Centric Illustrated Books
Here Design Creates Whimsical Prints for Ladybird by Design
42
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
41
Free-From Canned Wines
Besa mi Vino Makes Clean, Millennial-Targeted Canned Wine Products
40
Millennial-Targeted Gardening Products
Preen's Weed Preventer Makes Vegetable Gardening Efficient
39
Immersive Disney Store Experiences
Toy Story 4 is Promoted In-Store with Engaging Activities
38
Interactive Unicorn Toys
Myla the Magical Unicorn is a Robotic, Color-Changing Companion
37
Canned Malt Beverages
Smirnoff Ice is Introducing Convenient New Packaging for Its Products
36
Fruit-Inspired Cannabis Accessories
Flower by Edie Parker Has a Strikingly Adorable Demeanor
35
Invite-Only Community Apps
The Squad App Helps Millennial & Gen Z Users Make Real-Life Connections
34
Bird-Styled Latte Designs
Barista Kunit92 Creates Extravagant Bird-Themed Latte Designs
33
Extensive Virtual Reality Zones
Sparky's VR Zone is a Gaming Experience in Mushrif Mall Abu Dhabi
32
Crayon-Inspired Lip Cosmetics
LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
31
Premium Millennial Rosés
The La Fête du Rosé Targets Multicultural Millennials
30
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
29
Creatively Educational Kid's Streaming
Netflix Aquired StoryBots, the Educational Animation Brand
28
Whimsical Countryside Fashion
Laura Ashley and Urban Outfitters Created an Exclusive Collaboration
27
Citrus-Flavored Summer Beers
The New Coors Slice Flavor is Infused With Fresh Orange Flavors
26
STEM-Inspired Dresses
Annie the Brave Shares Empowering Clothing for Girls
25
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
24
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
23
Charitable Gen Z Lip Glosses
Formula Z Cosmetics' Luxe Diamond Glosses Support The Trevor Project
22
Summery Millennial-Targeted Wines
The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
21
Customized 3D-Printed Eyewear
Fitz Frames Offers a Personalized & Affordable Service for Children
20
Auctioned Solar Panel Art
Paddle8 Raises Funds to Better Living Conditions in Rwanda
19
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
18
Kid-Friendly Smart Speakers
Chatterbox is a Privacy-Focused DIY Smart Speaker for Kids
17
Cotton Candy-Topped Pizzas
Industry Kitchen's Pop Candy Land Pizza Features Super Sweet Toppings
16
Easy-to-Use Electric Toothbrushes
Kangaroo Oral Care is a Colorful Children's Electric Toothbrush
15
Cartoon-Themed Science Exhibits
Orlando Science Center Will Host a Ninja Turtles Exhibit for Kids
14
Premium Millennial Chocolates
Ferrero's Golden Gallery Signature Appeals to a Younger Audience
13
Boozy Cocktail Popsicles
Epcot's Italy Pavilion is Offering Cocktail Popsicles by Pop Fusions
12
Probiotic Nutrition Shakes
Sneakz Organics Shares Plant-Based Nutrition Shakes for Teens & Adults
11
Refreshing Sulfate-Free Toothpastes
These Burt's Bees Toothpastes are Naturally Sweetened
10
Vibrating Wrestling Toys
Box Sumo's Collectible Characters Try to Push Each Other Out of the Ring
9
Musician-Led STEM-Learning Platforms
OK Go Sandbox Utilizes Music Videos to Clarify STEM Concepts
8
Healthy Vegan Dessert Pots
Coconut Collaborative's Dessert Pots Are Less Than 200 Calories
7
Cannabis Skincare Brand Channels
Miss Cannabis is Ho Karan's Educational YouTube Travel Channel
6
Gen Z Soda Campaigns
Tango's Soft Drink Campaign Creatively Shares Its Ability to "Refresh"
5
Kid-Friendly Rehydration Drinks
The Kinderlyte Oral Electrolyte Solution Has a Free-From Formula
4
Multi-Experiential Anime Festivals
Otafest is an Engaging All-Ages Festival in Calgary, Alberta
3
Mobile-Controlled Racing Toys
Scalextric's Spark Plug Lets Racers Control Cars & Restrict Power
2
Celebratory Milestone Videos
Nutrition International Celebrates 10 Billion Capsules with a Video
1
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
Related Ideas
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
K-Pop-Joined Denim Campaigns
The Mingyu Fall Denim Campaign Blends ’90s Nostalgia with Modernity
Confident Student Campaigns
Find the Fit that Fits You Debuted with an In-Store Simulator
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Immersive Denim-Focused Fashion Pop-Ups
Pacsun Debuts Its Denim Starts Here Campaign
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Athlete Celebrity Campaigns
The Adidas Z.N.E. Collection Blends Teamwork with Off-Duty Versatility
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Foundational Ready-To-Wear Collections
The Calvin Klein Spring 2026 Ready-To-Wear Line is Stunning
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Gen Z Holiday Campaigns
SNIPES Launches 'Wrapped in Heat' Featuring Marlon Wayans
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Mature Beauty Brand Expansions
Molly Sims’ Yse Beauty Will Launch Nationwide at Sephora in June
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Savvy Beauty Campaigns
If You NYX, You Know Volume 2 Celebrates NYX's Community
Direct Gen-Z Campus Engagements
CNC Agency Launches 'CNC College'
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Millennial Nostalgia Banking Campaigns
Allt Bank Playfully Jabs at Millennials' Financial Habits
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Youth Streetwear Launches
New DIARY 1999 Label Debut Brings Streetwear Rooted in Community
Next Gen Multimedia Platforms
Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Adult Coloring Collections
Crayola All Grown Up Inspires Creativity in Adults
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Summer-Forward Denim Styles
Silver Jeans Spotlights its Canadian Denim Heritage
Carefree Gen-Z-Targeted Campaigns
HEYDUDE Launched its 'HEYDUDE Country' Starring Sydney Sweeny
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Teen Equity Initiatives
Evereden's Generation E Granted Equity to Three Gen Alpha Creators
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Value-Affirmed Fashion Campaigns
The Primark Iconic Value Campaign is Launching for Back-to-School
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
K-Pop Star Denim Campaigns
Jung Kook Fronts Calvin Klein’s ’90s-Inspired Denim Campaign