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KITH Treats Joins General Mills & Nestle on Cinnamon Toast Cereal

 - Apr 24, 2019
References: instagram & hypebeast
New York-based retail label KITH and its spin-off KITH Treats works in conjunction with General Mills and Nestle on its own fun iteration of a Cinnamon Toast Crunch series. The pack is set to launch in three different flavors, delivering familiar and nostalgic elements of a cereal favorite.

The new flavors arrive in original cinnamon, chocolate, and churros. All of the options are made up of the same square and rectangular shapes of wheat and rice cereal coated in cinnamon and sugar in the respective flavors. The cereals are also packaged in a box that features the branding of both KITH and Cinnamon Toast. The pack is set to launch starting on April 27th at KITH Treats' Miami, Los Angeles, Manhattan, and Brooklyn locations.