The La Fête du Rosé Targets Multicultural Millennials

 - May 23, 2019
References: lafeterose & prnewswire
La Fête du Rosé is a newly launched premium wine label that was created to have specific appeal to multicultural Millennials. The product was inspired by founder Donae Burston's frequent travels and passion for life, and the wine promises to share more than just a great-tasting wine but also an experience that can be shared with friends.

The rosé wine boasts notes of dried fruits, bonbon and hazelnut, as well as aromas of cherry. The wine is made up of a combination of 80% Grenache, 14% Mourvèdre and 6% Syrah, and it was created with the Domaine Bertaud Belieu Winery, which prides itself on sustainable agriculture and its 2016 Zero Pesticides Label.

According to Burston, "The world we live in is multicultural and we wanted to create a wine that reflected that; La Fête aims to be inclusive and to appeal to people from all cultures and backgrounds."