Miss Cannabis is Ho Karan's educational YouTube channel that aims to inform viewers about the ingredient's benefits and prevalence around the globe. Hosted by the French Skincare brand's founder Laure Bouguen, the channel chronicles her global adventures or "Cannatours." The destinations spotlighted in the YouTube series include California and Tel-Aviv, with specific local businesses and innovation events featured.
Selling a range of natural face, body, hair and relaxation products, Ho Karan prides itself on offering premium and ethical skincare and essential oils at a reasonable price.
The brand attracts a Millennial audience with its Miss Cannabis channel, pushing to remove the stigma surrounding cannabis as more brands' embrace its wellness benefits as both a food and skin care ingredient.