In an effort to better educate its younger demographic, Netflix acquired StoryBots -- an educational animation brand.
StoryBots takes a creative approach to education, offering preschool-aged children safe and informative programming that leverages a variety of mediums, including 3D, 2D, claymation, stop motion and live action. StoryBots answers questions that cover a variety of topics, and can range from science to life and culture. To enhance engagement among parents, StoryBots invites well-known guests to the show to help answer questions. Past guests have included Snoop Dogg, Edward Norton, Whoopi Goldberg and Wanda Sykes.
Netflix's new deal with StoryBots includes original content, as well as the question-answering show that popularized it. The partnership is set to launch on the streaming platform in the fall.
Image Credit: Netflix
Key Themes Behind This Trend
- Educational Animation
- Opportunity to create and offer animated content that educates and engages younger audiences.
- Interactive Programming
- Potential for interactive shows that allow children to actively participate and learn through their streaming experience.
- Celebrity Collaboration
- Collaborate with well-known personalities to add a new dimension to educational streaming content for kids.
Where This Applies
- Streaming Services
- Streaming platforms can expand their offerings by incorporating educational animated content for children.
- Educational Technology
- Opportunity to develop interactive educational tools and platforms for children's learning.
- Children's Entertainment
- Incorporating educational content into children's entertainment industry can provide a unique selling point for brands and platforms.
