Laura Ashley and Urban Outfitters teamed up for a fashionable collaboration that updates the iconic style of the British textile design company for the retailer's fun, Millennial-targeted audience. The unexpected and exclusive collection is a timely one, as romantic Empire waists, sleeves with tiered frills and the modest silhouette of the original Laura Ashley dress are back in fashion.
The whimsical fashion collaboration fuses quintessentially British style and an English countryside feel with contemporary cuts. In the Laura Ashley and Urban Outfitters pieces, shoppers will find everything from babydoll dresses and long-sleeve crop tops to swimsuits and various accessories to complete the outfits.
According to Malike Zagzoule, the Buying Director at Urban Outfitters Europe, "We collaborated with Laura Ashley to respond to the increased demand for vintage-inspired pieces from our customer."